@PayAttentionJA PROMO: @Sef_Jo Interviews @larzdeadline


LarzDeadline

LaronLive Love Laugh
When it comes down to it, the game of emcees will not and is not made for every living soul out here. Any class of elites that exists does not need to prove that they are elite, they just are. #PayAttention boasts of being Jamaica’s premier Hip-Hop event, where is the contention? If you ask me, those bragging rights are fully legit and unchallenged.

Pay Attention March 28 2015 Flyer (Back)

Laron, CEO/Founder of Deadline Promotions, has few words but is a major player to know.

Q: Deadline Sound has been working closely with #PayAttention since it’s inception. What has the experience been like carrying Jamaica’s largest Hip-Hop movement?

A: It has been a great experience and a great journey with the 1st Coast Massive. Deadline Sound represents for music and especially if that music comes from our own island shores. I have seen the #PayAttention movement grow and it continues to grow. I can only say: we are privileged to be apart of the movement!

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Q: You’re well ingrained in Jamaica’s entertainment business; through the ups and downs that the 1st Coast Movement endures can you comment on the progress that you’ve seen over the years?

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PRESS RELEASE: @PayAttentionJA to host Hip Hop ‘Eutopia’ in New Venue


Pay Attention March 28 2015 Flyer (Front)

Kingston, Jamaica’s premier Hip Hop party and artiste showcase series, Pay Attention, is set to take things up a notch with its next staging on Saturday, March 28, at its new venue – Eutopia, above Burger King, on Knutsford Boulevard in New Kingston.

This upcoming staging of Pay Attention will be its 18th since its inception in April 2012. “We’re all grown up now,” says host and organiser, TSD. “We’ve entered into a marriage with Eutopia because they respect our vision and have the ideal venue for our audience.”

Among the improvements noted by TSD are increased space, more reasonably priced drinks and a dedicated smokers’ deck. As per usual, recorded music will be played by Inztinkz and Deadline Sound, while the featured performers are Koro Fyah, Vindon, Imije and Scotty & The Dreamkillers.

Admission is $1,000 at the gate, while presold tickets are $600. Ladies will be granted 2-for-1 entry until showtime at 10:30 p.m and gates open at 9 p.m.

For more details, follow @PayAttentionJA on Twitter or ‘like’ the event’s Facebook fan page at http://www.facebook.com/PayAttentionJA.

Pay Attention March 28 2015 Flyer (Back)

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PICS: @PayAttentionJA – January 25, 2014 at @SouthBeachCafeJ


1525382_549659631790282_1654291219_nJamaican Hip Hop saw a new year over the weekend thanks to the first staging of Pay Attention. Held at Club Indulge and hosted by The Sickest Drama, patrons were treated to the musical endeavors of The Rush, K John, Five Steez and Kabaka Pyramid. The night began with a mix of new and old school Hip Hop provided by Fatalic, Inztinkz and Deadline for the patrons followed by Break Dancers showing another element to the Hip Hop culture. First up to perform was The Rush. Accompanied by a guitarist for his introduction, Rush kicked off his set with verses from his songs along with feature verses from Sons of Liberty songs. Accompanied by his Sons of Liberty brethren later, they all showed that #DatGang was there to make noise and get the people moving. After raising the energry levels, The Rush made way for the next performer, K John of the Gamblino Money Gang. Starting off his set with the National Anthem, he dropped lyrics about Kingston life and what you can find in Jamaica. K John, who was accompanied by his GMG brother for a song, also dropped lyrics about his love for marijuana and requesting its legalization, and the Gamblino life all while having the patrons paying full attention and following every command.

Starting his performance in the crowd was the next performer, Five Steez. Steez ran through a couple of his singles from his “War For Peace” album including a remix of “Slaving On The Plantation“. In respect to those who’ve followed his music for years, Steez also performed one of his songs off his “Momentum Vol. 1” mixtape to much delight from the audience. Before closing his set, Five Steez performed a song that will be featured on his upcoming project, “These Kingston Times“. The final performance of the night came from Bebble Rock founder, Kabaka Pyramid. With an arsenal of lyrics, Kabaka ran through many of his songs before letting the people know that he grew up on Hip Hop music and respected lyricism. Acknowledging Canibus, Wu-Tang Clan, Mobb Deep, and Spragga Benz as influences, Kabaka continued his set with some of his songs over old school hip hop instrumentals which had the crowd in a frenzy. With appearances by Koro Fyah and Shanique Marie, Kabaka had the audience’s attention until the final minute where he recited a very lyrical verse and demanded someone to challenge it. Challengers included The Sickest Drama who performed an unknown amount of bars (Let’s say 200 bars), King Biggs from Sons Of Liberty, Femcee Ice Creame, and Rseenal who have all impressed with their lyrical prowess. Highlights of the night? The Sickest Drama’s performances between sets, Rseenal’s performances, SOL bringing energy to the stage, Breakdancers, Five Steez’s “5 4 3 2 1”, and Kabaka throwing up the Wu-Tang ClanW” before performing over old school Hip Hop beats and reciting some of the original lyrics to the beats. Check out pics and videos from the event below and share your thoughts in the comments section.

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