@PayAttentionJA PROMO: @Sef_Jo Interviews @Inztinkz


Inztinkz

“International expansion was in our plans from day one” – @Inztinkz

Less than a week away, #PayAttention patrons should expect a fully revamped show kick-started by a complete change of venue. Often times big changes like this can mean detrimental losses, however, the show subtly made their maneuvers and are once again back at it hosting Kingston’s premier Hip-Hop event. The only way forward is up, in my humble opinion.

Pay Attention March 28 2015 Flyer (Back)
Producer Inztinkz is ready to show me what the new setup is all about

Q: I’d call you the technical audio director of #PayAttention; a long-standing organizer of the show. Briefly update me about the progression #PayAttention has been going through lately.

A: Lately, #PayAttention has been going through a lot; we recently decided to change venues.  The next staging of #PayAttention on March 28th will be held at our new venue Club Eutopia in New Kingston. We decided to try out a different vibe, open our doors to performers outside of Kingston that we have always wanted to feature.  Look out for continued progress from #PayAttention as we continue to achieve goals and shatter perceptions.

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PRESS RELEASE: @PayAttentionJA to host Hip Hop ‘Eutopia’ in New Venue


Pay Attention March 28 2015 Flyer (Front)

Kingston, Jamaica’s premier Hip Hop party and artiste showcase series, Pay Attention, is set to take things up a notch with its next staging on Saturday, March 28, at its new venue – Eutopia, above Burger King, on Knutsford Boulevard in New Kingston.

This upcoming staging of Pay Attention will be its 18th since its inception in April 2012. “We’re all grown up now,” says host and organiser, TSD. “We’ve entered into a marriage with Eutopia because they respect our vision and have the ideal venue for our audience.”

Among the improvements noted by TSD are increased space, more reasonably priced drinks and a dedicated smokers’ deck. As per usual, recorded music will be played by Inztinkz and Deadline Sound, while the featured performers are Koro Fyah, Vindon, Imije and Scotty & The Dreamkillers.

Admission is $1,000 at the gate, while presold tickets are $600. Ladies will be granted 2-for-1 entry until showtime at 10:30 p.m and gates open at 9 p.m.

For more details, follow @PayAttentionJA on Twitter or ‘like’ the event’s Facebook fan page at http://www.facebook.com/PayAttentionJA.

Pay Attention March 28 2015 Flyer (Back)

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PRESS RELEASE: @PayAttentionJA Starts 2015 With Banging Musical Fusion


Pay Attention - January 31 (Back)

Kingston, Jamaica’s premier Hip Hop party and artiste showcase series, Pay Attention, returns for the New Year on Saturday, January 31 at C&C South Beach, 2 Brompton Road. The event will feature music by resident DJ, Inztinkz, and Deadline Sound; as well as performances by Hip Hop artistes, Five Steez and Gully Ca$h, Dancehall/Reggae artiste, Rseenal, and singer, Jane MacGizmo.

Five Steez is expected to deliver songs from his 2012 album ‘War for Peace’ and his ‘These Kingston Times’ EP, released last October. Additionally, Gully Ca$h, who also released his free mixtape, ‘Trillinayaad’, in October, is slated to perform his newest music.

Rseenal, who is known in underground Dancehall and live Reggae circles, will be performing a special Hip Hop-flavoured set, while Jane MacGizmo will treat listeners to her eclectic dubtronica sound as heard in her singles, ‘Babylon’ and ‘Black Skin’.

“Anyone who has attended Pay Attention before knows that we always bring the best underground talent that Jamaica has to offer and there is an energy that is unparalleled at our event,” says host and organiser, TSD. “As usual, we have that real Hip Hop, which is about dope beats and rhymes, and we mix it up with other genres, which are all a part of the same family, from acts who have that Hip Hop flair.”

Admission to Pay Attention is $1,000 and ladies are two-for-one until showtime at 10:30PM. Gates open at 9PM. Pre-sold tickets are $600 and persons may contact the organisers to purchase them via the event’s social media accounts. The event’s partners include Hype TV, JAE Magazine, Now Playing JA, Rebel by King, Electro-Tech and Follow @PayAttentionJA on Twitter or visit on Facebook at http://www.facebook.com/PayAttentionJA for more info.

Pay Attention - January 31 (Front) (1)

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PRESS RELEASE: @PayAttentionJA Returns With Heat For The Summer!


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Pay Attention Returns With Heat For The Summer

Kingston, Jamaica: Lovers of Hip Hop music and lyricism will have to wait no longer as Kingston’s
premier Hip Hop event, Pay Attention, returns on Saturday, July 19 inside Club Indulge, South Beach
Café. The two-year old party and showcase series went on a short hiatus after its March staging this year to allow for expansion of the brand.
The local Hip Hop community has grown and there is more attention from the media than before,” says host and local rapper, TSD, “We played our part in that and we wanted to continue doing so, but by
creating more avenues. Hence, in the near future, we’ll be producing promotional mixes as well as visual content, for both online and television”.
The return of Pay Attention will feature resident DJ, Inztinkz, and Deadline Sound providing the musical  selections as well as performances by Wayne Hevy, Gamble G, Kash Kapri and Massy the Creator.
Gates open at 9 p.m. and showtime is set for 10:30 p.m. Admission is $600, while ladies are 2-for-1 until
showtime. Drink specials, courtesy of South Beach Café, will be available at the bar.
Partners of Pay Attention include Gambling House Recording Studio, Hype TV, MediaBlu Caribbean, JAE Magazine, Electro-Tech Productions, Hot 102 and Rebel by King.

Follow @PayAttentionJA on Twitter and visit http://www.facebook.com/payattentionja for more information and regular updates.

Pay Attention July 19 Back (Web)

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PICS: @PayAttentionJA – January 25, 2014 at @SouthBeachCafeJ


1525382_549659631790282_1654291219_nJamaican Hip Hop saw a new year over the weekend thanks to the first staging of Pay Attention. Held at Club Indulge and hosted by The Sickest Drama, patrons were treated to the musical endeavors of The Rush, K John, Five Steez and Kabaka Pyramid. The night began with a mix of new and old school Hip Hop provided by Fatalic, Inztinkz and Deadline for the patrons followed by Break Dancers showing another element to the Hip Hop culture. First up to perform was The Rush. Accompanied by a guitarist for his introduction, Rush kicked off his set with verses from his songs along with feature verses from Sons of Liberty songs. Accompanied by his Sons of Liberty brethren later, they all showed that #DatGang was there to make noise and get the people moving. After raising the energry levels, The Rush made way for the next performer, K John of the Gamblino Money Gang. Starting off his set with the National Anthem, he dropped lyrics about Kingston life and what you can find in Jamaica. K John, who was accompanied by his GMG brother for a song, also dropped lyrics about his love for marijuana and requesting its legalization, and the Gamblino life all while having the patrons paying full attention and following every command.

Starting his performance in the crowd was the next performer, Five Steez. Steez ran through a couple of his singles from his “War For Peace” album including a remix of “Slaving On The Plantation“. In respect to those who’ve followed his music for years, Steez also performed one of his songs off his “Momentum Vol. 1” mixtape to much delight from the audience. Before closing his set, Five Steez performed a song that will be featured on his upcoming project, “These Kingston Times“. The final performance of the night came from Bebble Rock founder, Kabaka Pyramid. With an arsenal of lyrics, Kabaka ran through many of his songs before letting the people know that he grew up on Hip Hop music and respected lyricism. Acknowledging Canibus, Wu-Tang Clan, Mobb Deep, and Spragga Benz as influences, Kabaka continued his set with some of his songs over old school hip hop instrumentals which had the crowd in a frenzy. With appearances by Koro Fyah and Shanique Marie, Kabaka had the audience’s attention until the final minute where he recited a very lyrical verse and demanded someone to challenge it. Challengers included The Sickest Drama who performed an unknown amount of bars (Let’s say 200 bars), King Biggs from Sons Of Liberty, Femcee Ice Creame, and Rseenal who have all impressed with their lyrical prowess. Highlights of the night? The Sickest Drama’s performances between sets, Rseenal’s performances, SOL bringing energy to the stage, Breakdancers, Five Steez’s “5 4 3 2 1”, and Kabaka throwing up the Wu-Tang ClanW” before performing over old school Hip Hop beats and reciting some of the original lyrics to the beats. Check out pics and videos from the event below and share your thoughts in the comments section.

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