@PayAttentionJA PROMO: @Sef_Jo Interviews @Korofyah

Koro Fyah

“Nuh judge me true mi eyes red!” – @KoroFyah

Within 24 hours much can be accomplished. Believe it or not, a day from now #PayAttention goes live again and further establishes itself a milestone within the Jamaican entertainment diaspora. I have nothing further to say on this topic; come show your support.

Pay Attention March 28 2015 Flyer (Back)

Introducing the Mogul, Koro Fyah

Q: Representing for Bebble, looking forward to catching you live at #PayAttention, what are your expectations on March 28th?

A: I expect a receptive crowd, a high energy, some solid music and heavy bass!

Q: With a fresh track bouncing around on the airwaves and a solid project to come, what should patrons AND fans look forward to from Koro Fyah on stage?

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@PayAttentionJA PROMO: @Sef_Jo Interviews @larzdeadline


LaronLive Love Laugh
When it comes down to it, the game of emcees will not and is not made for every living soul out here. Any class of elites that exists does not need to prove that they are elite, they just are. #PayAttention boasts of being Jamaica’s premier Hip-Hop event, where is the contention? If you ask me, those bragging rights are fully legit and unchallenged.

Pay Attention March 28 2015 Flyer (Back)

Laron, CEO/Founder of Deadline Promotions, has few words but is a major player to know.

Q: Deadline Sound has been working closely with #PayAttention since it’s inception. What has the experience been like carrying Jamaica’s largest Hip-Hop movement?

A: It has been a great experience and a great journey with the 1st Coast Massive. Deadline Sound represents for music and especially if that music comes from our own island shores. I have seen the #PayAttention movement grow and it continues to grow. I can only say: we are privileged to be apart of the movement!


Q: You’re well ingrained in Jamaica’s entertainment business; through the ups and downs that the 1st Coast Movement endures can you comment on the progress that you’ve seen over the years?

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@PayAttentionJA PROMO: @Sef_Jo Interviews @Inztinkz


“International expansion was in our plans from day one” – @Inztinkz

Less than a week away, #PayAttention patrons should expect a fully revamped show kick-started by a complete change of venue. Often times big changes like this can mean detrimental losses, however, the show subtly made their maneuvers and are once again back at it hosting Kingston’s premier Hip-Hop event. The only way forward is up, in my humble opinion.

Pay Attention March 28 2015 Flyer (Back)
Producer Inztinkz is ready to show me what the new setup is all about

Q: I’d call you the technical audio director of #PayAttention; a long-standing organizer of the show. Briefly update me about the progression #PayAttention has been going through lately.

A: Lately, #PayAttention has been going through a lot; we recently decided to change venues.  The next staging of #PayAttention on March 28th will be held at our new venue Club Eutopia in New Kingston. We decided to try out a different vibe, open our doors to performers outside of Kingston that we have always wanted to feature.  Look out for continued progress from #PayAttention as we continue to achieve goals and shatter perceptions.

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@PayAttentionJA PROMO: @Sef_Jo Interviews @YoungIgnorance

I make rebellious raw music that real people can feel. – @YoungIgnorance
Expression comes in various forms. For us, #PayAttention seeks to bring to the forefront what many fail to see on a day-to-day basis. No! I am not saying that you should be tuned in 24/7/365. But when we sound that gong & set charges to that stage, you’re going to seriously wish that you hadn’t waited to get involved. Enough programming, I’m looking forward to seeing you at Eutopia on March 28th.
Pay Attention March 28 2015 Flyer (Back)
Scotty + The Dreamkillers has much to say.

I been following you around on Soundcloud for many moons, it’s great to finally get a chance to see you make a display on the #PayAttention stage. Are you amped?
A: Much respect bro! Trust me I’ve been working so hard and I’m ready to kill the stage so I am definitely amped for March 28!
[Sidenote: Vote for my bro Five Steez in ‘Take Back the Mic’ on Amp.it… shameless plug!]

@PayAttentionJA PROMO: @SEF_JO Interviews @IAmVindon


It.. just.. It was fate, it had to happen” – @iAmVinDon

Do you disdain Jamaica? How do you feel about Hip-Hop generally? I’d cleverly advise you to close your browser if you come across this page not willing to #PayAttention. Eutopia is the place to be March 28th & even though the event is Kingston-based, i’m about to prove that some of the island’s most talented rappers do not solely only originate from the nation’s capital.

Pay Attention March 28 2015 Flyer (Back)

VinDon of BluRok is present.

Q: Welcome to the #PayAttention line up! You ready to hit the stage and deliver a killer performance

A: Respect! No doubt, it’s what I do.

Bonus: I caught wind that you’re the son of Ninja Man, can you confirm this?

@PayAttentionJA PROMO: @Sef_Jo Interviews @Shotti48

Imije Pay Attention

“I can’t do it alone. We.” – @shotti48

Not easing up off the exciting Hip-Hop buzz of 2015, we have artistes ready to hit the stage just under two months after Jan. 31! I once again have the privilege of sitting with all four & sharing with you precisely what to expect come March 28th when #PayAttention returns at new venue, Eutopia.

Pay Attention March 28 2015 Flyer (Back)

Today, we hear from Imije.

Q: No stranger to the #PayAttention showcase, welcome back. What do you plan to do differently this time round? So patrons can know what to expect.

A: It’s no surprise really! I’m bringing that “Block” to the stage and basically showcasing my brand of entertainment.  I want my people to know #Immortals, we’re gonna party to that, nah mean?  Y’all can expect live collabs with the Red General (T.M.O.) and Kash Kapri for starters.

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PRESS RELEASE: @PayAttentionJA to host Hip Hop ‘Eutopia’ in New Venue

Pay Attention March 28 2015 Flyer (Front)

Kingston, Jamaica’s premier Hip Hop party and artiste showcase series, Pay Attention, is set to take things up a notch with its next staging on Saturday, March 28, at its new venue – Eutopia, above Burger King, on Knutsford Boulevard in New Kingston.

This upcoming staging of Pay Attention will be its 18th since its inception in April 2012. “We’re all grown up now,” says host and organiser, TSD. “We’ve entered into a marriage with Eutopia because they respect our vision and have the ideal venue for our audience.”

Among the improvements noted by TSD are increased space, more reasonably priced drinks and a dedicated smokers’ deck. As per usual, recorded music will be played by Inztinkz and Deadline Sound, while the featured performers are Koro Fyah, Vindon, Imije and Scotty & The Dreamkillers.

Admission is $1,000 at the gate, while presold tickets are $600. Ladies will be granted 2-for-1 entry until showtime at 10:30 p.m and gates open at 9 p.m.

For more details, follow @PayAttentionJA on Twitter or ‘like’ the event’s Facebook fan page at http://www.facebook.com/PayAttentionJA.

Pay Attention March 28 2015 Flyer (Back)

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PRESS RELEASE: @OutstandinJLuga, Promising Artist For 2015 Releases New Single

J Luga Photo 2

Upcoming recording artiste J-Luga has released a new single called ‘Pop Down Body’. J-Luga believes this song brings the kind of high energy needed for 2015. He shared, “You can expect J-Luga to be one of the most prolific, hard-working, explosive and most recognizable rising artiste in Jamaica for 2015”.

Currently signed with ‘Prolific Records’, J- Luga is a Dancehall/Reggae artiste who lends himself to genres such as Hip Hop and Techno music. He has worked with producers such as ‘Owayne Weir’ from ‘Plug Socket Records’, ‘Kuger’ from ‘Drop Di Bass Records’, ‘Jeff Thompson’ from ‘J&G Records’ and ‘O_gzi’ from ‘Double O.G Entertainment’.

To describe his style of music J-Luga used the words high energy, hard core, witty, melodious, catchy, lyrical, and interactive. He added, “My style of music is very addictive to all who listens with an open mind.” His first major single ‘Santa Wine’ was released in December 2014 and had earned him much airplay on Hot 102, Irie FM, Suncity Radio and Hitz 92 FM.

When asked about his inspiration surrounding his music, J-Luga shared, “As an artiste and also an individual I find motivation through the struggles I have faced in my life, the real people in and around my circle, the social commentary, negative and positive aspects of everyday living and last but not least the Creature who extended life to us all daily.”

J-Luga is set to shoot and release the video for ‘Pop Down Body’ soon.


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NEW VIDEO: @PayAttentionJA Highlights – Jan. 31, 2015


It was a night of excellence at the 1st staging of Pay Attention for 2015. Featuring Five Steez, Jane Macgizmo, Rseenal and Gully Cash, patrons were entertained by the talent showcased and witnessed another rise in Jamaican Hip Hop. Held at the C&C South Beach, we get concert footage courtesy of Vision High Filmz. Stayed tuned for the next staging! Check out the video below and share your thoughts in the comments section.

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@KLASLifestyle Interviews @PayAttentionJA

Pay Attention - January 31 (Back)

It’s that time again to PAY ATTENTION and recently KLAS Lifestyle got a chance to Interview some of the players in the Pay Attention series. Hosted by Garth Williams, Rappers The Sickest Drama (TSD) and Rseenal were featured guests. Here they spoke about Jamaican Hip Hop and how the culture differs from their American counterparts, Jamaica opening up to accommodate the movement, the Pay Attention event and artists making strides to carry the culture across the globe. A good listen here and for those who aren’t familiar, head out to the C&C South Beach (South Beach Cafe) on January 31 and witness the movement in all its glory. Check out the Interview below and share your thoughts in the comments section.

Pay Attention - January 31 (Front) (1)

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