PRESS RELEASE: @PayAttentionJA Starts 2015 With Banging Musical Fusion

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Pay Attention - January 31 (Back)

Kingston, Jamaica’s premier Hip Hop party and artiste showcase series, Pay Attention, returns for the New Year on Saturday, January 31 at C&C South Beach, 2 Brompton Road. The event will feature music by resident DJ, Inztinkz, and Deadline Sound; as well as performances by Hip Hop artistes, Five Steez and Gully Ca$h, Dancehall/Reggae artiste, Rseenal, and singer, Jane MacGizmo.

Five Steez is expected to deliver songs from his 2012 album ‘War for Peace’ and his ‘These Kingston Times’ EP, released last October. Additionally, Gully Ca$h, who also released his free mixtape, ‘Trillinayaad’, in October, is slated to perform his newest music.

Rseenal, who is known in underground Dancehall and live Reggae circles, will be performing a special Hip Hop-flavoured set, while Jane MacGizmo will treat listeners to her eclectic dubtronica sound as heard in her singles, ‘Babylon’ and ‘Black Skin’.

“Anyone who has attended Pay Attention before knows that we always bring the best underground talent that Jamaica has to offer and there is an energy that is unparalleled at our event,” says host and organiser, TSD. “As usual, we have that real Hip Hop, which is about dope beats and rhymes, and we mix it up with other genres, which are all a part of the same family, from acts who have that Hip Hop flair.”

Admission to Pay Attention is $1,000 and ladies are two-for-one until showtime at 10:30PM. Gates open at 9PM. Pre-sold tickets are $600 and persons may contact the organisers to purchase them via the event’s social media accounts. The event’s partners include Hype TV, JAE Magazine, Now Playing JA, Rebel by King, Electro-Tech and Follow @PayAttentionJA on Twitter or visit on Facebook at http://www.facebook.com/PayAttentionJA for more info.

Pay Attention - January 31 (Front) (1)

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Mixtape Movements: @IyahGift Presents: The Iyahites Mixtape

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Dropping a new mixtape today is Reggae artist Iyah Gift. Presenting his “Iyahites” mixtape, this features 22 tracks of original songs, freestyles and shout outs from some of the top acts out there. Featuring collabs with Rseenal, Dre Island and production from the likes of Makonnen, Tufflock Records and Kairizmic Music, Iyah gives social commentary and the experiences in his everyday life for all to hear. Great compilation of songs that can be added to your daily playlist. Uplift yourself and check out the mixtape below and share your thoughts in the comments section.

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NEW MUSIC: @Rseenal – Rise Up

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artworks-000071662095-1dpzbg-t500x500Dropping some conscious lyrics today is Rseenal Di Artillary! Titled “Rise Up” and produced by Augusta Massive Productions from Italy on the SoulMon RiddimRseenal speaks on finding your cosmos, conquering obstacles in life, being conscious of self and keeping in tune with the Most High. Good tune from Rseenal as he drops message music for the people over a great production. Pay attention and look out for more from this artist. Check out the track below and share your thoughts in the comments section.

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PICS: @PayAttentionJA – January 25, 2014 at @SouthBeachCafeJ

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1525382_549659631790282_1654291219_nJamaican Hip Hop saw a new year over the weekend thanks to the first staging of Pay Attention. Held at Club Indulge and hosted by The Sickest Drama, patrons were treated to the musical endeavors of The Rush, K John, Five Steez and Kabaka Pyramid. The night began with a mix of new and old school Hip Hop provided by Fatalic, Inztinkz and Deadline for the patrons followed by Break Dancers showing another element to the Hip Hop culture. First up to perform was The Rush. Accompanied by a guitarist for his introduction, Rush kicked off his set with verses from his songs along with feature verses from Sons of Liberty songs. Accompanied by his Sons of Liberty brethren later, they all showed that #DatGang was there to make noise and get the people moving. After raising the energry levels, The Rush made way for the next performer, K John of the Gamblino Money Gang. Starting off his set with the National Anthem, he dropped lyrics about Kingston life and what you can find in Jamaica. K John, who was accompanied by his GMG brother for a song, also dropped lyrics about his love for marijuana and requesting its legalization, and the Gamblino life all while having the patrons paying full attention and following every command.

Starting his performance in the crowd was the next performer, Five Steez. Steez ran through a couple of his singles from his “War For Peace” album including a remix of “Slaving On The Plantation“. In respect to those who’ve followed his music for years, Steez also performed one of his songs off his “Momentum Vol. 1” mixtape to much delight from the audience. Before closing his set, Five Steez performed a song that will be featured on his upcoming project, “These Kingston Times“. The final performance of the night came from Bebble Rock founder, Kabaka Pyramid. With an arsenal of lyrics, Kabaka ran through many of his songs before letting the people know that he grew up on Hip Hop music and respected lyricism. Acknowledging Canibus, Wu-Tang Clan, Mobb Deep, and Spragga Benz as influences, Kabaka continued his set with some of his songs over old school hip hop instrumentals which had the crowd in a frenzy. With appearances by Koro Fyah and Shanique Marie, Kabaka had the audience’s attention until the final minute where he recited a very lyrical verse and demanded someone to challenge it. Challengers included The Sickest Drama who performed an unknown amount of bars (Let’s say 200 bars), King Biggs from Sons Of Liberty, Femcee Ice Creame, and Rseenal who have all impressed with their lyrical prowess. Highlights of the night? The Sickest Drama’s performances between sets, Rseenal’s performances, SOL bringing energy to the stage, Breakdancers, Five Steez’s “5 4 3 2 1″, and Kabaka throwing up the Wu-Tang ClanW” before performing over old school Hip Hop beats and reciting some of the original lyrics to the beats. Check out pics and videos from the event below and share your thoughts in the comments section.

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NEW VIDEO: @PayAttentionJA x @HypeTVJamaica Promo: @Rseenal

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It’s time to PayAttention in 2014! On January 25, Club Indulge will come alive to the sound of Jamaican Hip Hop. Located at 2 Brompton Road, Kingston and hosted by The Sickest Drama, you’ll be treated to performances by Five Steez, The Rush, K John, and Kabaka Pyramid. Check out the Hype TV promo by Rseenal by checking out the video below and share your thoughts in the comments section.

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