Campaign – 13th Street Promotions

It’s always a good day when an Artist can secure a placement. Jamaica’s own DeeWunn, who has been enjoying a few high profile placements over the years, recently added a new one to his list, and it comes from one of the biggest names in the world.

Recently, Deewunn’s “Back It Up, Drop It” single from 2019 was used as the soundtrack from McDonald’s France’s upcoming “Music Tour” campaign. The video was used in the campaign’s Commercial, and it features animation work from Paris-based Eddy Film production company, and done in collaboration with French-based Temple Caché Creative Studio. “Back It Up, Drop It” was produced by Leo Justi, became a hit for Deewunn, and was previously used in campaigns and Commercials for Samsung, Electronic Arts (NFS Heat), and others. Congrats to Deewunn, and we look forward to more Artists making their music show up in various forms of Media.

Check out the video below, and share with a friend. Show us some love/follow us on Twitter, TikTok, Threads, and Instagram at @13thStreetPromo.

Continue reading “.@Deewunn’s “Back It Up, Drop It” Featured In New @McDonaldsFrance Campaign” →

As Jamaicans, we strive to achieve all things bright and beautiful. Our lifestyle is one that reflects livity and freedom; that is brand Jamaica. However, what has been severely affecting our liberating culture in recent times, is the stereotypical treatment of our men, ultimately enhancing an anti-climatic nature of not seeking help — therapy, in particular. This phenomenon has been a constant discourse as it continues to haunt men in our society from one generation to the next. In our daily activities, it is evident that a significant number of males in our society who face life-threatening experiences are more likely to cover up their emotions and repress their feelings.

For many of them, this repression tends to manifest in unpleasant ways such as violence and sometimes even imposter syndrome and depression. Yet, they are reluctant to seek professional help in an effort to release those burdens. What’s even more saddening, is that many persons aren’t aware that mental health facilities even exist. These are the reasons we are taking an in-depth approach to raising awareness.

Therefore, this campaign ‘(His) tory: Normalize Therapy for Young Men’, seeks to eradicate the barriers between therapy and the fear that men experience, and provide useful information for them to receive the help. The purpose of therapy for men, as explained by Dr. Wendy- Lou Greenidge, is to ‘reshape the thought process of Caribbean perspective from stereotyping therapy to seeking professional help’.

Continue reading “The Purpose of Therapy: A Live Well Jamaica Feature & Campaign” →

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