The magical quality of the music indigenous to the island of Jamaica, is experienced through the infectious effect it has on the world. This electricity is often witnessed when music lovers gather, rocking to thumping drums and heavy basslines. Over the past few months the “Bussweh” brand has energized the live music scene with productions that make you appreciate their alternative approach to the traditional Jamaican sound. Infusing a soulfulness to the Reggae sound is Blvk H3ro, an Important component of the “Bussweh” movement. He recently shared his insights about his journey through the industry to date.
Words by @SwadeDaVillain x @Sef_Jo
13thStreetPromotions: Blvk H3ro the Weed Connoisseur, the poster child for “Bussweh”, thanks for making the time to connect with 13th Street Promotions! For the people who are still unaware, tell us a little about Blvk H3ro and how you got your start.
Blvk H3ro: Ahh, firstly blessed love the 13th Street Promotions family for this moment in time. You guys have been there from the start so a huge “Bussweh” to the team. “Poster child of “Bussweh””? (Haha) I don’t know about that, but I guess you could say that because for many, I was the first face they saw on a stage representing the “Bussweh” movement. Honestly I’m just a youthful energy from Portmore, Jamaica that grew up around music and arts from Church to School, to just being in the streets and surfing the Web finding sounds. I connected with sound and its power and this connection turned into love, like mi legit love music like cooked food. I need it to survive (haha)! This love then turned into a musical career now spanning about 3 years.
13thSP: You already have had a ton of interaction with the Press recently, so it is apparent that you are making all the right musical moves in 2016. Describe the way your sound, termed “ReggaeSoul”, has been growing and expanding since you started pursuing music.
Blvk H3ro: 2016 has been a great year! A big shout out to all aspects of the Press from Radio, to Print, Television, and Blogs , your support is seriously appreciated. Well for those who don’t know, I call my sound “Reggaesoul” which is really a collage of sounds with our Jamaican musical dialect at its base as well as influence from all its offsprings (Hip Hop, EDM, Reggaeton, Dubstep, Tropical House, etc.). 2 years ago I released a playlist on Soundcloud called #Reggaesoul with 8 songs, one of which was officially featured on Major Lazer’s Remixes of the popular “Get Free” Riddim. Once they pushed the song, it immediately garnered over 500,000 plays and to me this was the moment where my sound was truly born. Fast forward a year later, and the sound has grown even more now with the addition of the Reggae Soul Band to add the crucial live element which helps me to convey the the right energy to the audience during performances.