Yeah I said it. The Artist born Earlan Bartley has been gaining some traction in Dancehall Music over the years. Despite the controversies, he still manages to have a large fan base, plenty bookings, and hit songs. With his buzz starting around 2013, he first caught the attention of many with his Music Video for “Not A Slack Song”. The video, which scored high on the raunchy scale, was met with a huge backlash online with many writing him off as an Artist who had to use controversy to get a “buss”. The songs that followed further got his name buzzing for better, or for worse.
If you’re a fan of Dancehall Music, then you’re familiar with the art of Clashing. Seen as a way to bring out the best or worst lyrically in an Artist, we get to witness this event when tensions rise and the #1 spot in Dancehall is at a free for all stage. Over the years, the clashing season usually starts around late Summer/early Autumn where Artists call out each other in hopes of them sharing the stage and facing off at “The Greatest One Night Show On Earth” a.k.a. Sting, the yearly Dancehall event held on Boxing Day in Jamaica. Some of the greatest clashes included Ninja Man vs Shabba Ranks, Beenie Man vs Bounty Killa, and Vybz Kartel vs Mavado. While many never make it to Sting, they still manage to help put an upcoming or established Artist on the radar, or give an Artist their walking papers. In recent years, clashing has been on a decline. With the recent announcement of a no show for Sting 2016, the question I ask is, “Will Clashing Still Be A Thing In 2017?”.
The magical quality of the music indigenous to the island of Jamaica, is experienced through the infectious effect it has on the world. This electricity is often witnessed when music lovers gather, rocking to thumping drums and heavy basslines. Over the past few months the “Bussweh” brand has energized the live music scene with productions that make you appreciate their alternative approach to the traditional Jamaican sound. Infusing a soulfulness to the Reggae sound is Blvk H3ro, an Important component of the “Bussweh” movement. He recently shared his insights about his journey through the industry to date.
13thStreetPromotions: Blvk H3ro the Weed Connoisseur, the poster child for “Bussweh”, thanks for making the time to connect with 13th Street Promotions! For the people who are still unaware, tell us a little about Blvk H3ro and how you got your start.
Blvk H3ro: Ahh, firstly blessed love the 13th Street Promotions family for this moment in time. You guys have been there from the start so a huge “Bussweh” to the team. “Poster child of “Bussweh””? (Haha) I don’t know about that, but I guess you could say that because for many, I was the first face they saw on a stage representing the “Bussweh” movement. Honestly I’m just a youthful energy from Portmore, Jamaica that grew up around music and arts from Church to School, to just being in the streets and surfing the Web finding sounds. I connected with sound and its power and this connection turned into love, like mi legit love music like cooked food. I need it to survive (haha)! This love then turned into a musical career now spanning about 3 years.
13thSP: You already have had a ton of interaction with the Press recently, so it is apparent that you are making all the right musical moves in 2016. Describe the way your sound, termed “ReggaeSoul”, has been growing and expanding since you started pursuing music.
Blvk H3ro: 2016 has been a great year! A big shout out to all aspects of the Press from Radio, to Print, Television, and Blogs , your support is seriously appreciated. Well for those who don’t know, I call my sound “Reggaesoul” which is really a collage of sounds with our Jamaican musical dialect at its base as well as influence from all its offsprings (Hip Hop, EDM, Reggaeton, Dubstep, Tropical House, etc.). 2 years ago I released a playlist on Soundcloud called #Reggaesoul with 8 songs, one of which was officially featured on Major Lazer’s Remixes of the popular “Get Free” Riddim. Once they pushed the song, it immediately garnered over 500,000 plays and to me this was the moment where my sound was truly born. Fast forward a year later, and the sound has grown even more now with the addition of the Reggae Soul Band to add the crucial live element which helps me to convey the the right energy to the audience during performances.
Within a year since releasing his hot single, “My Day”, Dancehall Artist Raytid has recently released a follow up single titled, “Make It”. Written by the Artist, the single is featured on Blaqk Sheep Music’s “Grass Yard Riddim” and speaks about the struggles faced by a person who is fully determined to be successful in life. Just as his previous “My Day”, which is condsidered a Street Anthem, “Make It” is a song many people will relate as it pertains to those who are determined to be successful despite their challenges. “Even though it hard, I’m gonna make it,” says Raytid, quoting a line of his song. The Artist is positive that “Make It” will be a favourite among many, and a highly played song for many year to come.
Raytid is also promoting his other Dancehall songs such as “Prove Yourself”, “Caribbean Girls” and “Wah Fi Know”. “Make It” is now available on iTunes and you can connect with the Artist through his Social Media at @IAmRaytid for updates.
International Recording Artist Laza Morgan is at it again with a new single titled, “On Fire”, which has been creating a huge buzz for the Artist. Laza Morgan, who is largely known for his high-energy performances and his sweet melodies, is very happy with the feedback that he has been getting so far. “The song is well received and we only just started promo, but because of the good feedback, it made us move to the next level – that’ss stepping up promotion marketing,” says Laza Morgan, adding that the Music Video for the song will be released soon.
The single is produced by Majah Label Music Group on their Riddim Compilation called “Cold Sweat”, and is available on iTunes and all digital outlets for purchase. It is being distributed by Zojack worldwide. The Artist is currently in the studio recording a lot of projects and among them is a Riddim Compilation called “King Culture”, which features Sizzla, Munga, Stonebwoy, MJ Morgan and himself. “I’ve started my own label with my brother, MJ Morgan, who also just dropped his first single, “My Girl”. So a lot of music is coming for 2017. Also, I’m working with my son on his music, and I have a couple of Artists I’m looking to sign to Corner King Music,” Laza Morgan said. “On the business side of things, we’re pushing my KORNAKING Skate brand worldwide, and in January 2017, we look to push forward on cementing the name as a Jamaican brand with building a Skate Plaza in St Thomas on our family property,” he added.
Upcoming Recording Artist Chux Starr is set on making a breakthrough in the music business. The Artist has been getting a lot of attention with the release of his single, “Tell Me” featuring EMG. Released on September 1, “Tell Me” was produced by Fonz Production and LTTP Beats.
“So far mi happy with the response; everybody has been telling me that they love the song, especially the ladies. The song has 28,000 plays on Soundcloud and grows by like 500 daily. It’s in rotation on Toronto’s biggest Urban Radio Station and gets plays at every uptown party,” says an enthused Chux Starr.
Known for hits such as “Loving Nonstop” and “Mama”, Chux Starr is devoted to his musical career and is now locked in the studio working on new singles. “Chux Starr never stops working and right now I have a lot of things in the pipeline. So just look out for the name, cause a whole heap more things to come,” said Chux Starr.