The Love Goes Bad In Jeff Fullyauto’s “So What?”

While today’s a day of love, some of us are not experiencing it. Some of us are dealing with terrible partners, unhappy unions, uncertainties, and loneliness. Dancehall Artist Jeff Fullyauto has his share of love, but he is currently dealing with a case of love gone cold. He speaks about it in “So What?“.

Directed by JV Cinematic, Jeff Fullyauto deals with things going bad with a partner. Over production by ProdByJV and Wai Fuzion Records, he reflects on the times when things were good with her, his aspirations/plans for their union, and seeing and loving her in a different light. The video sheds light on a couple who has drifted apart, and despite Jeff being confined to a Wheelchair in the video, his partner despises him, and she does not so kind things to him. It’s a sad day when the love goes cold. Many will relate to “So What?”, long after today’s festivities.

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