Rum-Bar Secures 450 Through MultiMillion-Dollar Endorsement Deal


Dancehall Artist 450 knew early on that when opportunity comes, he takes full advantage. Since breaking out a couple years ago, he has been on a run that earned him millions of Youtube views, heavy rotation on Radio, online, and at your favourite events, continuous bookings locally and Internationally, and success that gets better every time. He now takes on Corporate Jamaica as Rum-Bar’s newest Ambassador.

Recently, Worthy Park Estate, the company behind the popular Rum-Bar brand and Rum-Bar Rum, secured 450 in a multimillion-dollar endorsement deal. The brand has been busy recruiting some big names over time, and the high profile Artist was the right pick for their latest acquisition. Possessing the charisma, personality, and looks along with a heavy presence on the scene, Rum-Bar believed in 450’s marketability, and they look forward to making him a part of many projects in the coming months. He was introduced along with fellow Dancehall Artist/Ambassador Vanessa Bling in the just-released “Vibes Of Jamaica” campaign, and the feedback so far has been positive. 450 is gearing up to release more music in the coming weeks, and will be performing at a stage near you. Congrats 450! Drink responsibly.

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