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@RedStripe Promotes Road Safety At “Bikers Roll Out”!


In a move to expand the scope of its Drink Right initiative, Red Stripe hosted a ‘Bikers Roll Out’, geared at encouraging motorcyclists to not only drink responsibly, but also drive responsibly on the nation’s roads.

The snarling sound of motorcycles could be heard along the Spanish Town Road as close to 100 bikers made their way through the congested Friday afternoon traffic onto Red Stripe’s headquarters. The informative and entertaining programme featured presentations from key partners from the Traffic Division of the Jamaica Constabulary Force; the Road Safety Unit in the Ministry of Transport and Mining, and helmet supplier Superior Parts Limited.

Jamaica, Red Stripe, Red Stripe Beer, Bikers Roll Out, Bikers, 13thStreetPromotions, 13thStreetPromo, Blog, Caribbean,
Stacy-Ann Smith, Brand and Corporate Public Relations Manager, Red Stripe in conversation with Acting Senior Superintendent of Police Courtney Coubrie of the Traffic Division. As part of Red Stripe’s Drink Right campaign which is geared towards promoting road safety and encouraging consumers to drink responsibly, the company hosted motorcyclists for an exciting and informative Bikers Roll Out session recently.

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