Parties, friends, lasting memories, and fun. That’s all you want for the summer, right? While this track came out a few months ago, the visual for Tifa’s “JA Party” comes at a perfect time! Directed by Abela Films and featuring appearances by Producer Teetimus and dancers “The Versatile Ones“, this video could give many an idea of what their summer fun will look like. From the streets to the beach to the clubs, nothing nuh nice like a JA Party! Whether you’re having some Curry Goat and Champagne (G.H. Mumm perhaps? Tifa’s album is on the way!), or downing Red Stripe beers (this video could be a long commercial for it too lol), please enjoy responsibly. Time to have some fun, check out the video below and show us some love on Instagram at @13thStreetPromo.
In a move to expand the scope of its Drink Right initiative, Red Stripe hosted a ‘Bikers Roll Out’, geared at encouraging motorcyclists to not only drink responsibly, but also drive responsibly on the nation’s roads.
The snarling sound of motorcycles could be heard along the Spanish Town Road as close to 100 bikers made their way through the congested Friday afternoon traffic onto Red Stripe’s headquarters. The informative and entertaining programme featured presentations from key partners from the Traffic Division of the Jamaica Constabulary Force; the Road Safety Unit in the Ministry of Transport and Mining, and helmet supplier Superior Parts Limited.
Life is just for living, so why not live it up with a cold Red Stripe Beer! Earlier, the “Great Jamaican Beer” premiered their latest Commercial as a part of the “Drink Right” campaign. Featuring Dancehall Artist Wayne Marshall, Dancer/Recording Artist Mystic Davis, and Legendary Reggae Artist Ernie Smith, the past meets the present as the trio remixed Ernie’s 1972 classic, “Life Is Just For Living“. The Commercial/Music Video, which was directed by Darren Scott, captures the essence of what makes Jamaica great along with Ernie meeting up Wayne and Mystic in a Bar. The video also paid respect to one of the earlier versions of the Beer’s bottle/logo designs and highlighted some moments in Jamaica’s past. Fun fact: this is the 2nd time Ernie Smith’s single was used for Red Stripe Beer as a version was made just for the brand (see 1st video below). When last have you had a Red Stripe? Grab a case and send me some! Drink responsibly! Check out the video below and share your thoughts in the comments section.