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@RedStripe Promotes Road Safety At “Bikers Roll Out”!


In a move to expand the scope of its Drink Right initiative, Red Stripe hosted a ‘Bikers Roll Out’, geared at encouraging motorcyclists to not only drink responsibly, but also drive responsibly on the nation’s roads.

The snarling sound of motorcycles could be heard along the Spanish Town Road as close to 100 bikers made their way through the congested Friday afternoon traffic onto Red Stripe’s headquarters. The informative and entertaining programme featured presentations from key partners from the Traffic Division of the Jamaica Constabulary Force; the Road Safety Unit in the Ministry of Transport and Mining, and helmet supplier Superior Parts Limited.

Jamaica, Red Stripe, Red Stripe Beer, Bikers Roll Out, Bikers, 13thStreetPromotions, 13thStreetPromo, Blog, Caribbean,

Stacy-Ann Smith, Brand and Corporate Public Relations Manager, Red Stripe in conversation with Acting Senior Superintendent of Police Courtney Coubrie of the Traffic Division. As part of Red Stripe’s Drink Right campaign which is geared towards promoting road safety and encouraging consumers to drink responsibly, the company hosted motorcyclists for an exciting and informative Bikers Roll Out session recently.

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Jamaica, Red Stripe, Red Stripe Beer, Project Grow, PR, Press Release, Blog, 13thStreetPromotions, 13thStreetPromo, Farming, Cassava

@RedStripe’s “Project Grow” Gives Helping Hand To Farming Grandfather & Grandson.


When 70-year-old Carlton Fearon was a boy, he had a dream of living on his own farming property in the country. The Bernard Lodge, St. Catherine, native envisioned long, rolling acres of farmland along the countryside with cattle and produce to sustain his family and the neighbouring community.
The father of nine with nine grandchildren, who hails from a large family of arable and pastoral farmers, said, “Mi grow up in agriculture. Mi ah country boy, so mi always waan live pon mi farm wid mi big ole dog dem and mi animals just roaming the farm. Ah dem environment deh mi love. Jus’ me and mi animals and mi food weh mi a grow.”
Fearon realized this dream early and has enjoyed a career in agriculture spanning decades starting from his teenage years. His specialty crop of choice was his beloved sugarcane, though he also grew oranges and tobacco while rearing cattle and pigs to supply the meat-processing industry. In recent years, however, Fearon has faced a number of hardships that he says has caused many farmers to abandon the noble field. Determined to remain in the industry he loves, he has now decided to try his hand at the cassava crop as part of Red Stripe’s Project Grow.
Flagship Agricultural Project
The Jamaican beer company’s flagship agricultural project was launched in 2013 for the purpose of using cassava as the local alternative to importing high-maltose corn syrup for use in its production process. In an effort to further the development of the agriculture sector and give local farmers an opportunity to earn, the 99-year-old company made the decision to utilize the popular crop based on its ease to process while not interfering with the signature beer’s taste and colour.
Business Development Manager for Local Raw Materials at Red Stripe, Dr. Cavell Francis-Rhiney, in speaking about the importance of the programme, said, “Project Grow has many benefits for our local farmers, most importantly, security and consistency within a fluctuating market with Red Stripe as the contracted buyer for a three-year period. It also gives them the opportunity to broaden their expertise as we will provide intensive assistance throughout the growth process.”
Also among these benefits is having access to information from Red Stripe’s farming and growth experts, and the initial provision of a ‘farmer’s kit’ that aids farmers in covering 35 to 40 per cent of the overall production cost. The kit, which is optional, contains planting materials, irrigation equipment and fertilizer for the first year of production.
Jamaica, Red Stripe, Red Stripe Beer, Project Grow, PR, Press Release, Blog, 13thStreetPromotions, 13thStreetPromo, Farming, Cassava

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@Wayne_Marshall, Ernie Smith & @MysticDavis Remix A Classic In New @RedStripeJM Commercial


Life is just for living, so why not live it up with a cold Red Stripe Beer! Earlier, the “Great Jamaican Beer” premiered their latest Commercial as a part of the “Drink Right” campaign. Featuring Dancehall Artist Wayne Marshall, Dancer/Recording Artist Mystic Davis, and Legendary Reggae Artist Ernie Smith, the past meets the present as the trio remixed Ernie’s 1972 classic, “Life Is Just For Living“. The Commercial/Music Video, which was directed by Darren Scott, captures the essence of what makes Jamaica great along with Ernie meeting up Wayne and Mystic in a Bar. The video also paid respect to one of the earlier versions of the Beer’s bottle/logo designs and highlighted some moments in Jamaica’s past. Fun fact: this is the 2nd time Ernie Smith’s single was used for Red Stripe Beer as a version was made just for the brand (see 1st video below). When last have you had a Red Stripe? Grab a case and send me some! Drink responsibly! Check out the video below and share your thoughts in the comments section.

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