Where are the Streetwear Scholars? The Brand Aficionados? Streetwear brand Supreme has announced their official collaboration with the classic “Transformers” franchise. The hit TV/Film franchise teams up with the New York-founded Streetwear brand to launch a new Optimus Prime figure featuring special makeup/branding. To kick things off, the collaborators released a promotional video to announce the new venture, but a familiar sound was featured throughout.
In the promotional video for Supreme and Transformers’ new collaboration made by PlasticAction that features a dancing Optimus Prime action figure, Vybz Kartel’s 2009 hit single, “Clarks” was used in the soundtrack. Produced by ZJ Chrome, Vybz Kartel’s “Clarks” was an ode to the popular British Footwear brand. The song also featured a then upcoming Artist named Popcaan, who recently joined the Portmore Empire/Gaza collective, and Gaza Slim who also a fresh recruit. “Clarks” would take the scene by storm, and further contributed to the already growing love for the line of shoes in Jamaica, and the rest of the Caribbean. With Vybz Kartel being featured in the promotional spot, it’s only right that Supreme reaches out for a collaboration (Supreme if you’re reading this, I want a care package of the Vybz Kartel collab please and thanks).
Supreme x Transformers launches on April 17 on Supreme’s webstore.
Check out the video below, and share with a friend. Show us some love/follow us on Twitter, TikTok, and Instagram at @13thStreetPromo.
Continue reading “Vybz Kartel’s “Clarks” Featured In New Supreme X @Transformers Promo”
