The power of Reggae Music will not die, it will multiply. From the street corner to the TV screens, it is everywhere. Recently, American Electronic Security company ADT Inc. launched their latest “No Worries” campaign. Aimed at providing the best security for Residential and Business consumers, they seek to take the #1 spot in that field. In their new series of Commercials, a familiar Reggae classic was heard.
Onboard as the soundtrack for ADT’s new “No Worries” campaign is Bob Marley’s “Three Little Birds“. Produced by Bob Marley And The Wailers and released in 1980, the track was featured on classic “Exodus” album, and still remains a favourite for many worldwide. It was previously covered by Maroon 5 for a Hyundai campaign, it was the theme for Dutch Football Club Ajax’s 2021/2022 third kit, used as inspiration for Bob’s daughter Cedella Marley’s “Every Little Thing” children’s book, and was covered by Bob’s grandson Skip Marley for the “School Of Rock” Music Education program. ADT wants customers to know that complete safety is their aim, and there should be no worries. Everything’s gonna be alright.
Check out the Commercials below, and share with a friend. Show us some love/follow us on Twitter and Instagram at @13thStreetPromo.
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