Contrary to the beliefs of many, Electronic Dance Music (EDM)’s roots started in a small Caribbean Island named Jamaica. On March 2016, the Island will host its first major EDM Festival in the parish of St. Ann. Named “Paradise Lost”, this is a 3 day Festival featuring performances from 6 of Billboard’s Top 20 DJs, and 19 of its Top 100 DJs. Produced by Caribbean TransMedia Limited and the creators of the popular “Electric Zoo”, the chosen venue for the Festival will be at the Grizzly Plantation Cove, Richmond Estate in St. Ann. With the venue spanning 135 Acres, the Festival expects to accommodate up to 75,000 patrons over the course of 3 days. With the “Spring break” season in effect, the Festival would be perfect for the Spring Break crowd locally and abroad, and fans of the EDM genre who need to be at the next major event.
According to the Event Organisers of Paradise Lost, the Festival will be able to provide more than 2,300 paying jobs and 200 Internships over the span of 7 months. In their vision of the event, it is expected to rake in over JMD 5 Billion dollars in year one, with consistent growth in the following years. With this being the first Festival of its kind in the Caribbean, they hope to achieve this prospective success and more. With the Island’s mission to reclaim EDM, the event promises to reintroduce fans to the genre, contribute to Jamaica’s economic growth, increase Tourism for the “Spring Break” season, and be the next big event in the Island for years to come.