2023 was the warmup for King Cruff, and 2024 will be the championship round! After scoring big with the StoneBwoy and Jag.Huligan-featured “SHEDOENEED“, Cruff has become quite the commodity in the months that followed. From Interviews to live performances, things have climbed a few levels in the months that followed. The Tuff Gong Collective/UMusic signee is charged up, so prepare to be thrilled with the release of, “Fallback“.
Teaming up with Recording Artist Runkus, King Cruff gives us “Heartbreak Dancehall” on “Fallback”. They deal with Women who love them like the seasons, and they deal with her accordingly. Over smooth production by Banx & Ranx, Runkus handles hook duties in his signature way while Cruff shares the saga. Great combination aside, the track is accompanied by music video directed by Kit Weyman, and it gives us the feeling of a Horror movie (Think Michael Jackson’s “Thriller”, but shot in Jamaica). The video not only features the Artists, but the beautiful leading ladies Roginea Dixon, Annaje, and Smiles Buchanan, and parts of Jamaica including the famous Bob Marley Beach (Which has been included in a series of topics and petitions where it needs to be protected, and allowed free public access). “Fallback” is expected to become one of the big hits for the year, and we expect it to become one that is widely loved on Social Media. If you still aren’t familiar with King Cruff, look here to get started.
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