Remember seeing those travel commercials inviting you to come to the Caribbean? How about those about coming to Jamaica? Yes the Island is a home away from home, and is indeed a paradise, but have you ever taken a look into how the residents are living outside the Hotels and Resorts that you’re used to? Well, Recording Artist Chris Malachi wants to give you a first hand look into life inside “Paradise” on “Everything Cool“!
Produced by Koastal Kings, Chris Malachi’s “Everything Cool” is far from all that “Tropical” vibes foreigners speak of. You are in for a surprise if you thought this was a party song. While Tourists can get fat and lazy on the white sand beaches with a few Red Stripes in the cooler, Chris sheds a light on what Jamaicans are going through daily. Chris’ delivery is great as always on “Everything Cool”, and this is an important song that puts the island and the leaders under a microscope. From rising crime, to classism, to the Government failing the people, to a bad economy, the single and video will wake up many, and a change needs to happen.
Accompanying the single is a music video directed by Chris and Maya Wilkinson that was so beautifully presented, that even the Jamaica Tourist Board would blush. The video isn’t without a great cast which include Shernette Higgins, Koastal Kings, Bernard Hasenbichler, O’Neil Dacres, and the legendary Owen “Blakka” Ellis. Chris Malachi cleverly promoted the single through a series of Tourism related content that was reminiscent of the “Kool Runnings” and “Come Back To Jamaica” eras, and he has a lot more in store in the coming days. Who is gonna fight for us?