Just a few days after the release of Fever, the first single from Vybz Kartel’s “King of the Dancehall” album, the accompanying video has already amassed over 300 thousand views on YouTube. The video was directed by Jay Will/ Game Over who creatively conceptualized the masterpiece.
The video is a raunchy, sexy one that brings the words of the song to life. The lead girl in the video suffers from uncontrollable heat in her dreams, bringing on a “fever”; when she awakes she is feverish and covered in sweat. No doubt the video will continue to grow in popularity, as comments are pouring in by the minute.The song Fever comes as an instant gratification when someone purchases “King of the Dancehall”, which was made available for pre-order May 6th exclusively on iTunes.
Distributed by Zojak World Wide, the album will be available exclusively to Apple Music subscribers on June 3rd, the same day the third instant gratification track, ‘Colouring This Life’, will be offered in the iTunes store. Apple Music will offer exclusive streaming one week before the album is available for download on June 10th , a service usually reserved for major label artists.
“King of the Dancehall” contains never before released tracks from Vybz Kartel, all recorded by the prolific artiste before his incarceration. The album is a collaborative effort between Adidjahiem Records/TJ Records. Over the years Vybz Kartel has created a strong following with his creative and ingenious lyrics and he shows no signs of slowing down now.
Continue reading “PRESS RELEASE: Vybz Kartel’s “Fever” Rises”
