PRESS RELEASE: @DestinySparta Secures Endorsement Deal + Scores Over 1 Million Youtube Hits


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Brand Ambassador

Popular dancehall artiste, Destiny is officially a brand ambassador for the spanking new, Feel Me Hair Collection. Her vibrant persona attracted Unique Glitz’s brand manager, Rory Black who eventually signed and sealed the contract. “I was very excited when I was called upon to be apart of the campaign. I felt truly honored. Image, is one of the most important aspects of being an artiste. It’s such a great opportunity to be selected to represent a brand that holds high esteem,” Destiny pointed out.

Destiny revealed that Black was very enthused when he contacted her with the proposal. He pointed out that identifying Destiny to represent the face of the brand came highly recommended. Her excellent work ethic was also fundamental in their decision-making. According to Destiny, “he was blown away by my photos. I had some very colorful and unique hairstyles displayed on my social media pages. One in particular racked up over 20,000 likes and a ton load of shares on Facebook.”

Thanks a million!

The singer is also celebrating her first video accomplishing the one million mark on YouTube. Mek Wi Touch produced by UIM Records is currently at approximately 1,019,205 hits. “It’s a great feeling to know so many persons have watched the video. I am very grateful. Thank you all so much. From my days on Magnum Kings and Queens I have continued to receive overwhelming support,” Destiny admits.

An avid songwriter, Destiny has recently contributed to Kwashawna Records’, “Liberty Riddim”. The song, Hot Gyal Wine samples the 1995 Spragga Benz and Dave Kelly hit, Yuh Body Good. “My brother and producer, Que Da Wiz sent me the track and asked what I thought. I fell in love with it again; it remains one of my favorite retro Dancehall songs to date,” Destiny acknowledged.

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