HM, Inner Circle, Jamaica, Reggae, Sweat, H&M, 13thStreetPromotions, Forever Summer

NEW VIDEO: @BadBoysOfReggae’s “Sweat” Featured In @HM Commercial


Summer is almost here, and that means road trips, parties, and new clothes. Recently, clothing giant H&M unveiled a new commercial launching their “Forever Summer” campaign. Providing the soundtrack was UK Recording Artist Izzy Bizu who covered Jamaican band Inner Circle’s 1993 single, “Sweat“. The single was featured on the band’s 1992 Grammy winning “Bad To The Bone” album and was a number 1 song in many countries including Ireland, Austria, and Germany. “Sweat” was also sampled by Laza Morgan for “One By One“, and Jamie T’sIf You Got The Money“. Check out the commercial below and share your thoughts in the comments section.

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