HM, Inner Circle, Jamaica, Reggae, Sweat, H&M, 13thStreetPromotions, Forever Summer

NEW VIDEO: @BadBoysOfReggae’s “Sweat” Featured In @HM Commercial

Summer is almost here, and that means road trips, parties, and new clothes. Recently, clothing giant H&M unveiled a new commercial launching their “Forever Summer” campaign. Providing the soundtrack was UK Recording Artist Izzy Bizu who covered Jamaican band Inner Circle’s 1993 single, “Sweat“. The single was featured on the band’s 1992 Grammy winning “Bad To The Bone” album and was a number 1 song in many countries including Ireland, Austria, and Germany. “Sweat” was also sampled by Laza Morgan for “One By One“, and Jamie T’sIf You Got The Money“. Check out the commercial below and share your thoughts in the comments section.

Continue reading “NEW VIDEO: @BadBoysOfReggae’s “Sweat” Featured In @HM Commercial”

Jamaica Reggae Inner Circle Sweat Oldies Oldies Sunday Caribbean

OLDIES SUNDAY: Inner Circle (@BadBoysOfReggae) – Sweat (1992)

The Bad Boys of Reggae a.k.a. Inner Circle is today’s featured selection on Oldies Sunday with their hit. The song titled “Sweat” was released in 1992 and was the lead single for their Bad To The Bone album. It enjoyed success with its suggestive lyrics and great instrumentals.

Sweat did very well in Europe, it became a top ten hits in countries like Austria, Sweden, Ireland, and many others. It became a number hit in Germany for 12 weeks, while in Switzerland it topped for 6 weeks. In 1993 it ranked 94 on Triple J Hottest 100 countdown. When I was younger I had a like hate relationship with this song for while I liked the song, I hated that the video came on so often on JBC TV. Don’t judge me.

The band went on to enjoy much success over the years all while welcoming new members and experiencing losses of old band members but they still managed to make music for the fans that demanded it. With launching a “Saving The Reggae Music” campaign in 2012 and releasing an album in 2013, Inner Circle will still be around for a long time. Thank You Inner Circle for this song.

Continue reading “OLDIES SUNDAY: Inner Circle (@BadBoysOfReggae) – Sweat (1992)”