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“The Release” To End After 8 Years, School Tour Leaves Behind Powerful Legacy


– From Taylor Made Events & PR Management –

As The Release approaches the close of its journey, the impact of its flagship initiative, The Release School Tour, is continuing to resonate strongly across Jamaica’s educational institutions.

Over the past several weeks, schools that hosted the tour have reported overwhelming feedback from students and teachers alike, highlighting the programme’s influence on youth entrepreneurship, career development, and personal growth. The initiative was powered by the Ministry of Industry, Investment and Commerce, Jamaica’s Business Ministry, supported by the Ministry of Labour and Social Security, and endorsed by the Ministry of Education, Skills, Youth and Information, reinforcing the tour’s strong national backing and its role in advancing youth empowerment and enterprise development.

Founder and CEO of The Release Production, Talisa Taylor, expressed deep appreciation for the support received throughout the tour’s journey. “This tour has been one of the most meaningful initiatives of my career,” Taylor said. “I am especially thankful to all the stakeholders who believed in the vision and helped make it possible. From the ministries, to the schools, to the speakers and partners who participated, every contribution helped to create an experience that truly impacted the lives of our students.”

Taylor noted that while the success of the tour has been rewarding, the journey has not been without its challenges. “It has been hard, extremely hard,” she shared. “Between the logistical challenges and even the postponement we faced due to Hurricane Melissa, there were moments when the pressure was immense. But when you see the students responding, when teachers call afterwards to say how much their students learned, you realize that every challenge was worth it.”

The Release School Tour marks six years of the initiative and forms part of the broader legacy of The Release, a media platform that has operated for eight years. For Taylor, closing the brand with an initiative that prioritizes national development was intentional.“As The Release comes to a close, it felt important to end with something that gives back,” she explained. “This platform has never been about being selfish. It has always been about impact, about creating opportunities for others and opening doors where possible. Ending with the school tour felt like ending with purpose.”

Highlights from The Release School Tour airs on TVJ every Saturday at 9:30pm with a repeat Thursdays at 11pm and on RETV on Wednesdays at 8pm.

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@TheReleaseJA Encourages Young Innovators


The Release Television Programme will be hosting their Community College Tour geared towards encouraging young Innovators. The Tour will feature “The Release Innovation Challenge (TRIC)” which is a challenge for students and staff to showcase and be awarded for their innovation in Technology, Music, Food and Fashion.

The Tour is expected to educate and promote the benefits of inventing; encourage Entrepreneurship among students and to promote sportsmanship among peers through in-school Innovation challenges. Executive Producer and Host for The Release, Talisa Taylor said, “Last year we did a Social ME-dia: Release Responsibly Tour that spoke to the use of Social Media among High School students so this year we decided to promote a different message through encouraging creativity and further awarding it”.

The Tour is set to begin in October and will visit schools such as College of Agriculture Science and Education (C.A.S.E.), Excelsior Community College, Knox Community College, Moneague Community College, Montego Bay Community College, Bethlehem Moravian College, Brown’s Town Community College, and Portmore Community College. Joseph Moore, another Executive Producer of The Release said, “We believe in promoting positivity so The Release will continue to share social messages that can influence our target audience”.

The Tour is sponsored by JUTC and Alternative Music will include a Celebrity judging panel, seminars from different groups on improving Inventions, capitalizing on them and a concert featuring student performers and guest Artists. Students or staff interested in the Tour can follow The Release on Facebook, Twitter and Instagram for more Information (@TheReleaseja), or call 833-5444.

Jamaica, Music, Education, Entertainment, The Release, TheReleaseJA, Community College, Community College Tour, Tour, PR, Press Release, The Release Innovation Challenge Community College Tour, The Release Innovation Challenge, Prodigal Son, Yanique Curvy Diva, QQ, Pamputtae, Jah Son, Posh Morris, Lanz, JUTC, 13thStreetPromo, 13thStreetPromotions, Blog, Talisa Taylor,

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Lijitimate Becomes The New Face Of @TheReleaseJA!


The newly rebranded television show, ‘The Release’ is gearing up to launch an exciting new season in September. The Programme which will now air on CVM TV and HYPE TV, will feature new releases and reviews in Food, Fashion, Music, and Technology as well as new trends on the rise, and The Release Top 10 Countdown which showcases both local and International music. Journalism student Lij ‘Lijitimate’ Smith will be the new face and Brand Ambassador of The Release.

The vibrant 22-year-old Kingston College Alumni is not a stranger to Television however he is thrilled about his new role. He said, “Being the new face of The Release is a great privilege, I am extremely psyched that I have the opportunity to bring my personality to viewers and connect to people all over the region”. The Release will be aired Internationally through Hype TV on the Flow Network to 14 other Caribbean countries outside of Jamaica.

Lijitimate who describes himself as a lover of the Arts and Media has an infectious personality, great style, passion and a good eye for detail. The Release airs on CVM TV on Fridays 9:30 pm with repeats Saturdays at 10:30 pm, and on Hype TV on Tuesdays at 8:30 pm with repeats on Thursdays and Saturdays 6:30 p.m. To keep up to date with the latest trends and releases in Music, Fashion, Food and Technology, visit The Release’s social media at @TheReleaseja (Twitter, Facebook, Instagram and YouTube).

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@TheReleaseJA Unleashes Trailer For New Season


Jamaican Entertainment ProgrammeThe Release” looks to garner a larger fan base in their upcoming 4th season. A Programme that highlights the latest Dancehall, Reggae, Pop, and Hip Hop releases from established and upcoming Artists, Interviews and news, was featured every Tuesday at 8:30 PM on Hype TV with repeats on Thursdays and Saturdays at 6:30PM. While they’ve kept the announcements to a minimum, they’ve released an official trailer that introduces new hosts as Talisa Taylor handled such duties in previous seasons along with various Artists and Media Personalities. Stay up to date with the Programme via Twitter, Facebook, and Instagram (@TheReleaseJA). Check out the video below and share your thoughts in the comments section.

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NEW VIDEO: @TheReleaseJA Season 3: Ep. 11


The Release” is an Entertainment Program featured on Hype TV and Sun City Radio every Tuesday at 8:30 PM, with repeats on Thursday and Saturday at 6:30 PM. Hosted by Talisa Taylor, the program features some of the newest entertainment releases and upcoming events. In this episode Sadiki-I returns, Cali P speaks on his new single, highlights from UTech’s Marketing Seminar and Brand Fair, highlights from the Sun City Radio High School Disc Jock Competition, music picks and more. If you want to check out seasons 1 and 2, and previous releases, look here. To get your releases featured, please email thereleaseent@gmail.com and tell them 13thStreetPromotions sent you. Check out the latest releases below and share your thoughts in the comments section.

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NEW VIDEO: @TheReleaseJA Season 3: Ep. 10


The Release” is an Entertainment Program featured on Hype TV  and Sun City Radio every Tuesday at 8:30 PM, with repeats on Thursday and Saturday at 6:30 PM. Hosted by Talisa Taylor, the program features some of the newest entertainment releases and upcoming events. In this episode Sadiki-I and Sanity D Sane 1 speak on their new projects, Jah Lex aims for the International market, music picks of the week, highlights from the Sun City Radio High School Disc Jock Competition and more! If you want to check out seasons 1 and 2, and previous releases, look here. To get your releases featured, please email thereleaseent@gmail.com and tell them 13thStreetPromotions sent you. Check out the latest releases below and share your thoughts in the comments section.

Continue reading “NEW VIDEO: @TheReleaseJA Season 3: Ep. 10”