“Jamaica is a BIG deal” according to KFC Jamaica and Reggae/Dancehall Artist Christopher Martin. Promoting Jamaican Pride, the Island’s 54th year of Independence, and Jamaica’s participation in Rio 2016, they’ve teamed up for a new campaign. In the video, directed by Tanya E. Taylor while ZJ Bambino handled the lyrics and production of the song, Chris is joined by a crowd of Flag wavers and Dancers as they celebrate Jamaica at a KFC location. In the song, Chris promotes Jamaican pride by mentioning the great things the Island has contributed to the world and stating that “We likkle but we tallawah!“. As a part of their campaign, KFC has a limited run of specially marked food boxes pushing the #FullAhPride hashtag and decorated in Black, Gold & Green. Show off your love for Jamaica this Independence Day and wave your Flags high! Let’s go Team Jamaica! Check out the video below and share your thoughts in the comments section.