“Jamaica is a BIG deal” according to KFC Jamaica and Reggae/Dancehall Artist Christopher Martin. Promoting Jamaican Pride, the Island’s 54th year of Independence, and Jamaica’s participation in Rio 2016, they’ve teamed up for a new campaign. In the video, directed by Tanya E. Taylor while ZJ Bambino handled the lyrics and production of the song, Chris is joined by a crowd of Flag wavers and Dancers as they celebrate Jamaica at a KFC location. In the song, Chris promotes Jamaican pride by mentioning the great things the Island has contributed to the world and stating that “We likkle but we tallawah!“. As a part of their campaign, KFC has a limited run of specially marked food boxes pushing the #FullAhPride hashtag and decorated in Black, Gold & Green. Show off your love for Jamaica this Independence Day and wave your Flags high! Let’s go Team Jamaica! Check out the video below and share your thoughts in the comments section.
The streets of Spanish Town and May Pen will come to life this weekend with the sights and sounds of the Pepsi Refresh Tour, the five-week long Islandwide campaign designed by the beverage giant to develop deeper connection with millennials. The 2-hour session, July 15 and 16 for Spanish Town and May Pen respectively, will feature performances by exuberant Dancehall Artiste Tanto Blacks and emerging artistes Eskabel, Lia Caribe, Ishadyz, complete with energetic dancers, spot prizes, and other promotional activities.
The Pepsi Refresh Tour is aimed at giving music fans a taste of Pepsi Refresh Live, a high-energy concert featuring Dancehall heavyweights Busy Signal, Spice, Cham and Bugle, with Sound System Coppershot to keep the vibe alive. The concert is set for August 13 at Pepsi 214, located at 214 Spanish Town Road. Fans can win instantly tickets to the Pepsi Refresh Live concert by purchasing six bottles of 20oz Pepsi from select wholesales and supermarkets in and around the area during the Pepsi Refresh Tour stops and through partnerships with quick service restaurants KFC and Tastee Patties. Fans can also win tickets to summer staple, Reggae Sumfest by buying special Pepsi deals on during the tour stop.
The Pepsi Refresh Tour has rocked Half Way Tree, Papine and Greater Portmore, and will continue in Spanish Town, May Pen, Downtown-Kingston, Ochi Rios, Montego Bay and Savanna-la-Mar, the final leg slated for August 5.