Recently, Corona Extra, the product of Grupo Modelo in Mexico, recently unveiled their latest Commercial as a part of their Corona Summer 2016 campaign. The video, which features a travelling Corona Beer can, uses the late Rocksteady Artist Hopeton Lewis’ 1966/67 hit, “Take It Easy (Get It Here)“. The single was produced by Sam Mitchell for the Merritone Label and was considered the song that heralded the ascension of Rocksteady music movement. Hopeton Lewis was also known to record in Jamaica the first ever song about Marijuana (Cool Collie), and had a good run of hits in the late 60’s and early 70’s. Lewis was also the founder of the Hopeton Lewis Caribbean Gospel Music Awards and owner of Caribbean Gospel Jubilee (CGJ), an Online Radio Station. Lewis passed away in September 2014 as a result of Kidney Failure. Many thanks to the good folks over at Commercial Tunage for the assistance and Genelle Golding for the heads up! Check out the commercial below and share your thoughts in the comments section.
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