Jamaica, Reggae, Jimmy Cliff, Music, Corona, Corona Beer, Corona Extra, Summer Is Here, Blog, 13thStreetPromotions, 13thStreetPromo, Caribbean, Mexico, Bunny Wailer, Cool Runnings, Rock n Groove

Summer Is Here As Jimmy Cliff & Bunny Wailer Classics Get Featured In New @CoronaExtraUSA Ads!


Beer and Reggae seem to go hand in hand, do they? Recently, the Mexican Beer Brand Corona unleashed another Summer campaign which includes limited edition Beer cans. In the new Commercials, which highlights Sun, Sea, Fun, and Beer, Reggae Artist Jimmy Cliff’s 1972 classic, “You Can Get It If You Really Want (Get It Here)“, and Bunny Wailer’s “Cool Runnings” are provided as the theme songs. “You Can Get It If You Really Want” was released by Island Records and featured on the soundtrack to the cult classic “The Harder They Come (Get It Here)“. It was originally sung by the late Desmond Dekker in 1970 but Cliff recorded his own version for the Film. The single is no stranger to being used commercially as it was featured in “Speed 2: Cruise Control (Rent/Watch Here)“, and was used during election times in Nicaragua and Britain. Bunny Wailer’s single was released in 1981 through the Solomonic Label and was featured on his 8th Studio Album, “Rock ‘n’ Groove“. An original member of “The Wailers” along with the late Bob Marley and Peter Tosh, “Jah B” (affectionately called) is also a 3 time Grammy winner and is considered one of the “Gatekeepers” of Reggae music.

Corona used the late Hopeton Lewis’ single “Take It Easy” in their previous campaign. Check out the new ads below.

Continue reading “Summer Is Here As Jimmy Cliff & Bunny Wailer Classics Get Featured In New @CoronaExtraUSA Ads!”

Advertisements
Corona, Jamaica, Hopeton Lewis, Reggae, 13thStreetPromotions, Take It Easy, Merritone,

NEW VIDEO: Hopeton Lewis’ “Take It Easy” Featured In @Corona Commercial!


Update: See the 2017 Corona Summer Campaign here!

Recently, Corona Extra, the product of Grupo Modelo in Mexico, recently unveiled their latest Commercial as a part of their Corona Summer 2016 campaign. The video, which features a travelling Corona Beer can, uses the late Rocksteady Artist Hopeton Lewis’ 1966/67 hit, “Take It Easy (Get It Here)“. The single was produced by Sam Mitchell for the Merritone Label and was considered the song that heralded the ascension of Rocksteady music movement. Hopeton Lewis was also known to record in Jamaica the first ever song about Marijuana (Cool Collie), and had a good run of hits in the late 60’s and early 70’s. Lewis was also the founder of the Hopeton Lewis Caribbean Gospel Music Awards and owner of Caribbean Gospel Jubilee (CGJ), an Online Radio Station. Lewis passed away in September 2014 as a result of Kidney Failure. Many thanks to the good folks over at Commercial Tunage for the assistance and Genelle Golding for the heads up! Check out the commercial below and share your thoughts in the comments section.

Continue reading “NEW VIDEO: Hopeton Lewis’ “Take It Easy” Featured In @Corona Commercial!”