Beer and Reggae seem to go hand in hand, do they? Recently, the Mexican Beer Brand Corona unleashed another Summer campaign which includes limited edition Beer cans. In the new Commercials, which highlights Sun, Sea, Fun, and Beer, Reggae Artist Jimmy Cliff’s 1972 classic, “You Can Get It If You Really Want“, and Bunny Wailer’s “Cool Runnings” are provided as the theme songs. “You Can Get It If You Really Want” was released by Island Records and featured on the soundtrack to the cult classic “The Harder They Come“. It was originally sung by the late Desmond Dekker in 1970 but Cliff recorded his own version for the Film. The single is no stranger to being used commercially as it was featured in “Speed 2: Cruise Control“, and was used during election times in Nicaragua and Britain. Bunny Wailer’s single was released in 1981 through the Solomonic Label and was featured on his 8th Studio Album, “Rock ‘n’ Groove“. An original member of “The Wailers” along with the late Bob Marley and Peter Tosh, “Jah B” (affectionately called) is also a 3 time Grammy winner and is considered one of the “Gatekeepers” of Reggae music.
Corona used the late Hopeton Lewis’ single “Take It Easy” in their previous campaign. Check out the new ads below.