Over the weekend, the legendary Stephen “Di Genius” McGregor premiered the first installment in his new “Hill & Gully Riddim” called, “Slip & Slide” by Masicka. The Riddim taps into Jamaica’s Folk Music and Mento culture, paying homage, while making something new at the same time. While we knew “Slip & Slide” was going to do some damage, we anticipated for Dancehall Icon Elephant Man, who hinted that he was working with Di Genius. Today, we get the premiere of, “Hold Him Gyal“.
Directed by King Simeon Di Great, Elephant Man takes it to the farmland in the video for, “Hold Him Gyal”. From Donkey riding, to overalls, to tending to the crops, we’re taken back to simpler times, but with that modern vibes, and the Women putting on their best moves, all powered by the “Energy God” and Di Genius. “Hold Him Gyal” shares inspiration from the popular Folk Song, “Hold Him Joe“, and it is fitting with the concept of the Riddim. We even got some duppy, Jonkunnu, and our traditional Plaid in the mix! The “Hill & Gully Riddim” is growing in presence, and with Valiant and Ayetian onboard, this compilation is gonna be another one for the books, and promote more of our rich culture. Ele is as busy as ever thanks to consistent bookings, and if you’re in Atlanta this May, you can catch him on the ReggaeFest Tour. Poco Man Skank to this one.
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