Western Union featuring Mr. Vegas & DJ Drama

.@WesternUnion Launches New International Campaign Featuring @MrVegasMusic & @DJDrama!


Western Union has launched a first-of-its kind campaign that celebrates Jamaican language and culture in Philadelphia, and it features Philadelphia’s own DJ Drama, a GRAMMY Award winner and newly crowned BET Hip-Hop DJ of the Year; and Jamaican Dancehall singjay Mr. Vegas to capture the essence of both cultures in one seamless activation.

The “Boonununus” campaign which runs up to December 31, 2022 is rooted in the insight that when people send money, they are sending love, possibilities, support, and the opportunity to create more happy moments and memories. Jamaicans use the word “boonununus” to describe something delightful and pleasing. Centering the campaign around the “boonununus” moment of sending money via Western Union free of charge is the perfect opportunity to celebrate Jamaica in a unique way.

The goal of the “Boonununus” campaign is to create an ecosystem of happy moments anchored in giving back to the community and merged with passion points like music and dancing. The result is a unique, ground-breaking musical collaboration between the Philly-native DJ Drama and Mr. Vegas, one of Jamaica’s most recognized voices in Dancehall.

DJ Drama was tapped for the “Boonununus” campaign based on his love for his Philly roots, family, friends, and supporters. Mr. Vegas, one of Jamaican dancehall’s most successful and distinctive artistes, was a seamless match for a collaboration as the idea for the campaign took root. After four days working in studio in separate locations, they landed “Boonununus” with its signature rally cry and just might have a hit single in the making.

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Philadelphia Jerk Festival, Philly, 13thStreetPromotions, Press Release

PRESS RELEASE: Philadelphia Jerk Festival Brings The Heat This Summer!


The Philadelphia Jerk Festival embraces its multicultural vision with the announcement of its first set of performers featuring Reggae superstar Luciano, Dancehall entertainer Agent Sasco and Barbadian Soca duo Leadpipe + Saddis. Luciano, who has released over 35 albums in his 20+ years career, joins the lyrical firestarter Agent Sasco also known as Assassin who appeared on Kendrick Lamar’s Grammy award winning album, and Leadpipe + Saddis, whose hit “Ah Feelin” is widely regarded as one of the biggest Soca hits in recent times.

Scheduled to take place at the spacious Fairmount Park in Philadelphia Sunday, August 28th, the annual festival promises to be a full day of activities for families along with a full concert experience. “This initial artists announcement is merely an appetizer for what is to come” says the Festival’s media and production director Dave Grant, “We will be adding more acts, including an AfroBeats performer to round out the cast”.

Along with performances, patrons will have their palates tantalized with a wide range of food, desserts and beverages from vendors who will be travelling to Philadelphia from along the East Coast. Several of the regions top chefs, restaurants and food trucks will have a presence at the festival, delivering delicacies from Mother Africa to the Caribbean. Clinton Garibaldi, President of Jabari Productions added, “We are pleased to be partner with supportive sponsors, including returning sponsor Western Union”.

The Tri State area has over 200,000 residents of Caribbean descent and countless others who are fans of its cuisine and culture, many of whom have already reserved tickets for what promises to be a great family outing.

Philadelphia Jerk Festival, Philly, 13thStreetPromotions, Press Release

Continue reading “PRESS RELEASE: Philadelphia Jerk Festival Brings The Heat This Summer!”

Royce Da 5'9", Agent Sasco, Black Thought, Trust The Shooter EP, Hip Hop,

NEW MUSIC: @RoyceDa59 x @BlackThought x @AgentSasco – Rap On Steroids


Last night, Detroit Rapper Royce Da 5’9″ premiered his “Trust The Shooter EP” with fans rejoicing. With a 12 track set, many were prepared for deadly bars. What we didn’t expect was “Rap On Steroids“, a track that features Philly’s own Black Thought…and Jamaica’s own Agent Sasco! Produced by Jahlil Beats, Royce delivers hard punches to the gut, Black Thought sends jabs to the ribs and Sasco delivers the uppercuts with his Dancehall delivery. A surprise to many as Sasco has been making moves on the low over the years, although I wish he dropped 16 or even 32 bars. Maybe Royce has a few tricks up his sleeve on his upcoming “Layers” album. Hear more of Agent Sasco here. In the meantime, check out the track below and share your thoughts in the comments section.

Continue reading “NEW MUSIC: @RoyceDa59 x @BlackThought x @AgentSasco – Rap On Steroids”