Western Union featuring Mr. Vegas & DJ Drama

.@WesternUnion Launches New International Campaign Featuring @MrVegasMusic & @DJDrama!


Western Union has launched a first-of-its kind campaign that celebrates Jamaican language and culture in Philadelphia, and it features Philadelphia’s own DJ Drama, a GRAMMY Award winner and newly crowned BET Hip-Hop DJ of the Year; and Jamaican Dancehall singjay Mr. Vegas to capture the essence of both cultures in one seamless activation.

The “Boonununus” campaign which runs up to December 31, 2022 is rooted in the insight that when people send money, they are sending love, possibilities, support, and the opportunity to create more happy moments and memories. Jamaicans use the word “boonununus” to describe something delightful and pleasing. Centering the campaign around the “boonununus” moment of sending money via Western Union free of charge is the perfect opportunity to celebrate Jamaica in a unique way.

The goal of the “Boonununus” campaign is to create an ecosystem of happy moments anchored in giving back to the community and merged with passion points like music and dancing. The result is a unique, ground-breaking musical collaboration between the Philly-native DJ Drama and Mr. Vegas, one of Jamaica’s most recognized voices in Dancehall.

DJ Drama was tapped for the “Boonununus” campaign based on his love for his Philly roots, family, friends, and supporters. Mr. Vegas, one of Jamaican dancehall’s most successful and distinctive artistes, was a seamless match for a collaboration as the idea for the campaign took root. After four days working in studio in separate locations, they landed “Boonununus” with its signature rally cry and just might have a hit single in the making.

Continue reading “.@WesternUnion Launches New International Campaign Featuring @MrVegasMusic & @DJDrama!”

NEW MUSIC: @TPain x @KardinalO – Dis A My Ting (RAW)


TPain

Inspired by Dancehall music is T Pain’s latest single. Titled “Dis A My Ting“, this features Kardinal Offishall and an unnamed young lady on the chorus. Together they drop a little Dancehall and some Jamaican inflections in this bass heavy Hip Hop track. Interesting single from T-Pain but something you can play at ignorant levels. Off his upcoming “The Iron Way” mixtape which features DJ Drama and DJ Trendsetter, check out the track below and share your thoughts in the comments section.

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NEW MUSIC: @ASAPFerg x @BunjiGarlin x @SpiceOfficial – Jolly (RAW)


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It’s a Caribbean and Harlem linkup today on this “Black Friday” with ASAP Ferg, Bunji Garlin repping Trinidad and Spice repping Jamaica. Titled “Jolly” and produced by Corey Maor, we hear the three acts bringing the street dance to the “‘Hood” with ASAP’s raps, Bunji’s Soca chants and Spice’s bad gal Dancehall lyrics. A fun effort as the hook would encourage fist pumping whether you’re a Raver, a “‘Hood fellow” with liquor in hand or a “Bad gal”. Off Ferg’s newly released “Ferg ForeverMixtape which is hosted by DJ Drama, get your cup of Jolly Ranchers ready. Check out the track below and share your thoughts in the comments section.

 

Continue reading “NEW MUSIC: @ASAPFerg x @BunjiGarlin x @SpiceOfficial – Jolly (RAW)”