In recognition of the recent Reebok Skyscape commercial, I present to you the song that was used in it from Dancehall artist, Sister Nancy. Titled “Bam Bam” and produced by the late Winston Riley for Techniques Records on the “Stalag Riddim” in 1982, Nancy speaks about being an ambitious woman, her lyrical prowess that will “nice up” Jamaica, growing up in Princeton 6, and being a very unique person along her infectious chorus “What a Bam Bam…“. “Bam Bam” was a single on Sister Nancy’s debut album, “One,Two” which was released in 1982 by Techniques Records. Sister Nancy is regarded as the first female Dancehall artist and the first female deejay to tour internationally. “Bam Bam” is her most famous single and borrows a little from Toots And The Maytals’ 1966 hit “What A Bam Bam“.
After the successes of “Bam Bam” and the singles prior, Sister Nancy went on to release two more albums, one in 1982 and another in 2007. She is now an accountant in New Jersey but still performs “Bam Bam” and other songs when she is requested. Apart from the Reebok commercial, “Bam Bam” has been covered by Chaka Demus & Pliers and sampled by the likes of Guerilla Black, Lauryn Hill, Statik Selektah, Gang Starr, Sean Price, Chris Brown, Too Short and many more. In recent news it has been said Reebok was going to be taken to court over unauthorized use of “Bam Bam” but that is still a developing story.
Thank You Sister Nancy for such a big song!
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