Rapidly taking over your listening, social and creative space, Jamaican brand REM Entertainment is gradually generating a wave of tremendous proportion. If you don’t know now you DO, so sit back and take a peak into the mind of Josh Era as he sits with us to discuss the role his movement is playing in pushing the Jamaican entertainment scene to a higher plateau in 2016.
PHOTOS BY: @REMlivingdream
Sef: Kicking it off the right way, apologies for the delay; flu been had me sleep. We are honored to be working w/ REM Entertainment on various fronts. Punnany Pleasures is definitely a good look, well worth the 28 mins of play time.
JoshERA: Respect bredda, appreciate the support!
Sef: Got the go ahead to get things started so without further hindrances, I’d like to start by asking about REM: Who are you and what do you [as a collective] represent?
JoshERA: Basically… REM is a group of friends [more like family] and we put all our talents in music [DJ, Production, Artistry] and in Art [Photography, Graphics] in all forms. REM ENTERTAINMENT now is the sound made complete with DJ Kelly, DJ Laing and myself.
We play out at various events bring a unique energy and vibes to the crowd. REM itself stands for Rapid Eye Movement, just in case you weren’t aware.
Sef: Very interesting, surely seeing the correlation between your work as creatives and the dream state; I believe much of our creativity comes from the subconscious. I also do know versatility is key to gain credibility as a Jamaican DJ so what genres of music do you prefer to work with when mixing?
JoshERA: Versatility is very key and when I’m DJing I try to mix it up at all times – from old school hip-hop and rap to current Dancehall to current Hip Hop. I personally prefer current Hip Hop/Dancehall though.