Supreme NYC – 13th Street Promotions

Where are the Streetwear Scholars? The Brand Aficionados? Streetwear brand Supreme has announced their official collaboration with the classic “Transformers” franchise. The hit TV/Film franchise teams up with the New York-founded Streetwear brand to launch a new Optimus Prime figure featuring special makeup/branding. To kick things off, the collaborators released a promotional video to announce the new venture, but a familiar sound was featured throughout.

In the promotional video for Supreme and Transformers’ new collaboration made by PlasticAction that features a dancing Optimus Prime action figure, Vybz Kartel’s 2009 hit single, “Clarks” was used in the soundtrack. Produced by ZJ Chrome, Vybz Kartel’s “Clarks” was an ode to the popular British Footwear brand. The song also featured a then upcoming Artist named Popcaan, who recently joined the Portmore Empire/Gaza collective, and Gaza Slim who also a fresh recruit. “Clarks” would take the scene by storm, and further contributed to the already growing love for the line of shoes in Jamaica, and the rest of the Caribbean. With Vybz Kartel being featured in the promotional spot, it’s only right that Supreme reaches out for a collaboration (Supreme if you’re reading this, I want a care package of the Vybz Kartel collab please and thanks).

Supreme x Transformers launches on April 17 on Supreme’s webstore.

Check out the video below, and share with a friend. Show us some love/follow us on Twitter, TikTok, and Instagram at @13thStreetPromo.

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New York based Streetwear Brand Supreme recently teamed up with Reggae Crooner Barrington Levy and Reggae Producer Hyman “Jah Life” Wright for a new line of Clothing for their Summer ’16 collection. Wright, who along with Henry “Junjo” Lawes, were the Producers who contributed to the rise of Barrington Levy’s career from the late 70’s to the 80’s. Together they’ve helped to create timeless albums such as “Bounty Hunter“, “Englishman“, and “Robin Hood” which spawned many hits for the young Levy. Supreme is no stranger to the Caribbean as they have worked with DJ/Director/Style Icon Va$htie who is of Trinidadian Heritage, and had a line that featured the late Jamaican Recording Artist Sugar Minott. The new line features a hooded Sweatshirt, 3 T-shirts and a Tank top highlighting the original artwork for Levy’s previously mentioned albums, and a shirt featuring H.I.M. Haile Selassie I. The collection will be available in New York, Los Angeles, London, Paris and online on June 16 while it hits Japan on June 18.