While many say they run the town, and others claim the title of “Boss“, Rapper Imije lets the world know hehis name rings bells his video for “Trendsetta“. Shot and directed by Bussweh Visuals, Imije checks in with his Red Block crew to prepare for the takeover. With lyrics that aim to command attention, Imije has been on the grind over the years, and is on a mission to make his mark in various spots around the world. If you’re loving the track, “Trendsetta” will be available on all digital streaming platforms on September 14. For now, check out the video below, and show us some love on Instagram at @13thStreetPromo.
The magical quality of the music indigenous to the island of Jamaica, is experienced through the infectious effect it has on the world. This electricity is often witnessed when music lovers gather, rocking to thumping drums and heavy basslines. Over the past few months the “Bussweh” brand has energized the live music scene with productions that make you appreciate their alternative approach to the traditional Jamaican sound. Infusing a soulfulness to the Reggae sound is Blvk H3ro, an Important component of the “Bussweh” movement. He recently shared his insights about his journey through the industry to date.
13thStreetPromotions: Blvk H3ro the Weed Connoisseur, the poster child for “Bussweh”, thanks for making the time to connect with 13th Street Promotions! For the people who are still unaware, tell us a little about Blvk H3ro and how you got your start.
Blvk H3ro: Ahh, firstly blessed love the 13th Street Promotions family for this moment in time. You guys have been there from the start so a huge “Bussweh” to the team. “Poster child of “Bussweh””? (Haha) I don’t know about that, but I guess you could say that because for many, I was the first face they saw on a stage representing the “Bussweh” movement. Honestly I’m just a youthful energy from Portmore, Jamaica that grew up around music and arts from Church to School, to just being in the streets and surfing the Web finding sounds. I connected with sound and its power and this connection turned into love, like mi legit love music like cooked food. I need it to survive (haha)! This love then turned into a musical career now spanning about 3 years.
13thSP: You already have had a ton of interaction with the Press recently, so it is apparent that you are making all the right musical moves in 2016. Describe the way your sound, termed “ReggaeSoul”, has been growing and expanding since you started pursuing music.
Blvk H3ro: 2016 has been a great year! A big shout out to all aspects of the Press from Radio, to Print, Television, and Blogs , your support is seriously appreciated. Well for those who don’t know, I call my sound “Reggaesoul” which is really a collage of sounds with our Jamaican musical dialect at its base as well as influence from all its offsprings (Hip Hop, EDM, Reggaeton, Dubstep, Tropical House, etc.). 2 years ago I released a playlist on Soundcloud called #Reggaesoul with 8 songs, one of which was officially featured on Major Lazer’s Remixes of the popular “Get Free” Riddim. Once they pushed the song, it immediately garnered over 500,000 plays and to me this was the moment where my sound was truly born. Fast forward a year later, and the sound has grown even more now with the addition of the Reggae Soul Band to add the crucial live element which helps me to convey the the right energy to the audience during performances.
Recording Artist Blvk H3ro has been buzzing as of late. With his “Bussweh” movement, he has been treading near and far spreading good vibes, good music and of course his love for the herb. Over a year ago he introduced to the world his ReggaeSoul compilation, a collection of freestyles and singles that was streamed online. Today he fires off a visual for a standout from the collection titled “We All Are O.N.E.“. Directed by LatyKim and shot in various locations in Kingston including Paint Jamaica at 41 Fleet Street, Blvk H3ro hits the streets spreading positive energy and meeting up with his crew which includes fellow “Bussweh” members The Grei Show and Dennis Greatest. Adding smiles, unity, candid moments, and a “FullJoy” tee by Streetwear brand Massiv, H3ro not only gave you a good feeling while watching, but gave us two videos in one! While in part one we see H3ro trekking through the streets, part two shows the cast having fun with the camera. Smooth flows of a simple man speaking of simpler times. Catch ReggaeSoul and the video below and share your thoughts in the comments section.