The “Hill & Gully Riddim” has become a monster! With Di Genius giving a number of singles the green light, there have been a slew of upcoming and established Artists creating their own music to the Riddim in hopes of gaining an official authorization. Valiant had his turn with “Woii“, and now Govana enters the chat with, “Itsy Bitsy“.
Govana has a thing for the Women who possess certain qualities, and know how to have fun in, “Itsy Bitsy”. The track borrows from “Day-O“, which was made famous by the late Harry Belafonte, and “Fat Beef” by The Tellers, and the “Strikeforce Boss” delivers slick lyrics throughout for the ladies who live on the “grippy” side of life. With a video directed by Ruppi for Now Or Never, we get a colourful visual filled with unique fashion (provided by Shampagnex for Seora Clothing), the Jamaican flag, and nuff vibes that you’ve come to know and love. Di Genius has his hands full with the “Hill & Gully Riddim”, and with Ayetian, Busy Signal, and Nigy Boy on the way, things are going to get even more interesting.
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