It’s a celebration when the Track Legend Usain Bolt, and Beauty Queen Yendi Phillipps team up! Recently they teamed up with French Champagne producer GH Mumm for their latest campaign. With a tag line, “Celebrate Your Next Victory“, the two star in a Commercial promoting the popular Champagne. Featuring a lot of dance moves, EDM, and transitions from the party to the track, this looked like it was a fun shoot for them all. The retired Track Star sure loves his role as the Chief Entertainment Officer. You might need a well tailored suit to watch this one. Watch the clip below.
It’s back to School time again, and US Retail giant JC Penney is here for it with all the sales. Recently, they released a new Commercial highlighting some “Back To School” deals with the “Get Your Penney’s Worth” tagline, and providing the soundtrack was the 1994 classic, “Here Comes The Hotstepper“! The song, which was performed by Jamaican Recording Artist Ini Kamoze and produced by US Producer Salaam Remi (Remix version) and the late Jamaican Producer “Fatis” Burrell (Original), is considered Ini’s biggest hit to date and his only track to top the US Billboard Top 100 Chart, while performing the same feat in the respective charts in Canada, New Zealand, and Denmark. The song was also a top 10 hit in various countries, and received Gold and Platinum certifications in the US, UK, Australia, New Zealand, Germany, and France. The Intro of the single (Hit it! Nah, na na na nah…Here comes the Hotstepper) was performed in the 15 second clip but not by the Artist. Check it out below!
Beer and Reggae seem to go hand in hand, do they? Recently, the Mexican Beer Brand Corona unleashed another Summer campaign which includes limited edition Beer cans. In the new Commercials, which highlights Sun, Sea, Fun, and Beer, Reggae Artist Jimmy Cliff’s 1972 classic, “You Can Get It If You Really Want (Get It Here)“, and Bunny Wailer’s “Cool Runnings” are provided as the theme songs. “You Can Get It If You Really Want” was released by Island Records and featured on the soundtrack to the cult classic “The Harder They Come (Get It Here)“. It was originally sung by the late Desmond Dekker in 1970 but Cliff recorded his own version for the Film. The single is no stranger to being used commercially as it was featured in “Speed 2: Cruise Control (Rent/Watch Here)“, and was used during election times in Nicaragua and Britain. Bunny Wailer’s single was released in 1981 through the Solomonic Label and was featured on his 8th Studio Album, “Rock ‘n’ Groove“. An original member of “The Wailers” along with the late Bob Marley and Peter Tosh, “Jah B” (affectionately called) is also a 3 time Grammy winner and is considered one of the “Gatekeepers” of Reggae music.
Corona used the late Hopeton Lewis’ single “Take It Easy” in their previous campaign. Check out the new ads below.
It’s time to PayAttention! On July 19, Club Indulge patrons will gather round and enjoy some great Jamaican Hip Hop. Located at 2 Brompton Road, Kingston and hosted by The Sickest Drama, you’ll be treated to performances by Massy The Creator, Wayne Hevy, Gamble G, and Kash Kapri. Check out the Hype TV promo by Triple Threat by checking out the video below and share your thoughts in the comments section.
It’s time to PayAttention! On July 19, Club Indulge patrons will gather round and enjoy some great Jamaican Hip Hop. Located at 2 Brompton Road, Kingston and hosted by The Sickest Drama, you’ll be treated to performances by Massy The Creator, Wayne Hevy, Gamble G, and Kash Kapri. Check out the Hype TV promo by Imij by checking out the video below and share your thoughts in the comments section.