Canada based Rapper King Cruff (f.k.a. Solyd Roy) has been keeping himself busy this year. While his output wasn’t heavy early on, he looks to make a statement with upcoming releases. One of the releases is the new single called, “Blackberry Groove“.
Produced by Teej a.k.a. Teej Made The Beat, King Cruff put together a track will surely light a fire in you to get moving. With a bass heavy production, this will rattle speakers, rooms, and your ear drums. When speaking about the creative process for the track, King Cruff shared, “I always find it interesting when a song has the overall vibe of being happy, but when you really pree the lyrics, there’s a touch of melancholy in there. That’s exactly how Blackberry Groove came about. When me and Smoothe locked into the studio session, I was feeling a bit disconnected from everything around me. So I tapped into that feeling, and wrote lyrics that would uplift myself, and anybody else who has that type of anxiety“. Accompanying the single is a music video directed by Lighter Juice that plays around with a lot of 3D work. Whether performing at the beach or running with the Lions, King Cruff brings new energy and vibes, and wants to get you into a “Blackberry Groove”! Be on the lookout for more from King Cruff!