PROMO: @InnovoEnt Presents: Turn Up


TurnUp2

#TurnUp was inspired by the genuine admiration of Trap music by my peers and generation at large. Innovo is focused on celebrating the evolution of Jamaican culture, which is heavily driven by globalization. My generation grew up on MTV and BET so it’s no mystery why our tastes are similar to those in the United States, especially those in the middle to upper class socioeconomic category. I was at an event last December and it had about 90% patronage between the ages of 20 – 40. When the DJ started to play trap music, the entire venue erupted into a choir. I asked one of the young ladies singing the songs word for word if she would go to a trap music event. She sharply said while shaking her head, “That can’t happen! The only genre niches in Jamaica are soca, dancehall and reggae! “That will NOT work.”

That motivated me to create a new environment and to be the leader of that community. It’s evident that the organic market demand is there, but the vision to meet that demand in a spectacular way isn’t present. Innovo means “Innovate” in latin so instead of being dismayed I knew this response meant it was time to strike. I have seen this happen a few more times at Ribbiz during Kamal Bankay sets. Just look around, almost every time you hear someone under 25 singing, humming or playing a song from their phone, it’s trap music. I don’t believe in following blindly in order to meet the status quo, because anybody who ever made history did the opposite.

#TurnUp will focus on the hip hop arm of Trap and also the EDM arm of Trap with dancehall remixes to tie it in. #TurnUp features the talents of Fatalic Sounds whose trap segments could lift an elephant (Soundcloud.com/fatalicsounds) , Acmatic whose EDM sets carry you on a trip to space (soundcloud.com/acmatic) and DJ Stamma (Soundcloud.com/djstamma) who has the element of surprise at hand. #TurnUp is an entertainment package for $2000 that includes drinks, goodies for the clients and will be at Club Eutopia (Upstairs New Kingston Burger King). I want it to remain a surprise, because it’s better that way! A mixtape will be available at innovoent.tumblr.com in the last week of May so our clients get a spot-on preview of what to expect at #TurnUp. We only want the best for the clients, namely the Innovo Club. We know they deserve it.

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@PayAttentionJA PROMO: @Sef_Jo Interviews @larzdeadline


LarzDeadline

LaronLive Love Laugh
When it comes down to it, the game of emcees will not and is not made for every living soul out here. Any class of elites that exists does not need to prove that they are elite, they just are. #PayAttention boasts of being Jamaica’s premier Hip-Hop event, where is the contention? If you ask me, those bragging rights are fully legit and unchallenged.

Pay Attention March 28 2015 Flyer (Back)

Laron, CEO/Founder of Deadline Promotions, has few words but is a major player to know.

Q: Deadline Sound has been working closely with #PayAttention since it’s inception. What has the experience been like carrying Jamaica’s largest Hip-Hop movement?

A: It has been a great experience and a great journey with the 1st Coast Massive. Deadline Sound represents for music and especially if that music comes from our own island shores. I have seen the #PayAttention movement grow and it continues to grow. I can only say: we are privileged to be apart of the movement!

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Q: You’re well ingrained in Jamaica’s entertainment business; through the ups and downs that the 1st Coast Movement endures can you comment on the progress that you’ve seen over the years?

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@PayAttentionJA PROMO: @Sef_Jo Interviews @Inztinkz


Inztinkz

“International expansion was in our plans from day one” – @Inztinkz

Less than a week away, #PayAttention patrons should expect a fully revamped show kick-started by a complete change of venue. Often times big changes like this can mean detrimental losses, however, the show subtly made their maneuvers and are once again back at it hosting Kingston’s premier Hip-Hop event. The only way forward is up, in my humble opinion.

Pay Attention March 28 2015 Flyer (Back)
Producer Inztinkz is ready to show me what the new setup is all about

Q: I’d call you the technical audio director of #PayAttention; a long-standing organizer of the show. Briefly update me about the progression #PayAttention has been going through lately.

A: Lately, #PayAttention has been going through a lot; we recently decided to change venues.  The next staging of #PayAttention on March 28th will be held at our new venue Club Eutopia in New Kingston. We decided to try out a different vibe, open our doors to performers outside of Kingston that we have always wanted to feature.  Look out for continued progress from #PayAttention as we continue to achieve goals and shatter perceptions.

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@PayAttentionJA PROMO: @Sef_Jo Interviews @YoungIgnorance


Scotty
I make rebellious raw music that real people can feel. – @YoungIgnorance
Expression comes in various forms. For us, #PayAttention seeks to bring to the forefront what many fail to see on a day-to-day basis. No! I am not saying that you should be tuned in 24/7/365. But when we sound that gong & set charges to that stage, you’re going to seriously wish that you hadn’t waited to get involved. Enough programming, I’m looking forward to seeing you at Eutopia on March 28th.
Pay Attention March 28 2015 Flyer (Back)
Scotty + The Dreamkillers has much to say.

Q: 
I been following you around on Soundcloud for many moons, it’s great to finally get a chance to see you make a display on the #PayAttention stage. Are you amped?
A: Much respect bro! Trust me I’ve been working so hard and I’m ready to kill the stage so I am definitely amped for March 28!
[Sidenote: Vote for my bro Five Steez in ‘Take Back the Mic’ on Amp.it… shameless plug!]

PRESS RELEASE: @PayAttentionJA to host Hip Hop ‘Eutopia’ in New Venue


Pay Attention March 28 2015 Flyer (Front)

Kingston, Jamaica’s premier Hip Hop party and artiste showcase series, Pay Attention, is set to take things up a notch with its next staging on Saturday, March 28, at its new venue – Eutopia, above Burger King, on Knutsford Boulevard in New Kingston.

This upcoming staging of Pay Attention will be its 18th since its inception in April 2012. “We’re all grown up now,” says host and organiser, TSD. “We’ve entered into a marriage with Eutopia because they respect our vision and have the ideal venue for our audience.”

Among the improvements noted by TSD are increased space, more reasonably priced drinks and a dedicated smokers’ deck. As per usual, recorded music will be played by Inztinkz and Deadline Sound, while the featured performers are Koro Fyah, Vindon, Imije and Scotty & The Dreamkillers.

Admission is $1,000 at the gate, while presold tickets are $600. Ladies will be granted 2-for-1 entry until showtime at 10:30 p.m and gates open at 9 p.m.

For more details, follow @PayAttentionJA on Twitter or ‘like’ the event’s Facebook fan page at http://www.facebook.com/PayAttentionJA.

Pay Attention March 28 2015 Flyer (Back)

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