PROMO: @InnovoEnt Presents: Turn Up


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#TurnUp was inspired by the genuine admiration of Trap music by my peers and generation at large. Innovo is focused on celebrating the evolution of Jamaican culture, which is heavily driven by globalization. My generation grew up on MTV and BET so it’s no mystery why our tastes are similar to those in the United States, especially those in the middle to upper class socioeconomic category. I was at an event last December and it had about 90% patronage between the ages of 20 – 40. When the DJ started to play trap music, the entire venue erupted into a choir. I asked one of the young ladies singing the songs word for word if she would go to a trap music event. She sharply said while shaking her head, “That can’t happen! The only genre niches in Jamaica are soca, dancehall and reggae! “That will NOT work.”

That motivated me to create a new environment and to be the leader of that community. It’s evident that the organic market demand is there, but the vision to meet that demand in a spectacular way isn’t present. Innovo means “Innovate” in latin so instead of being dismayed I knew this response meant it was time to strike. I have seen this happen a few more times at Ribbiz during Kamal Bankay sets. Just look around, almost every time you hear someone under 25 singing, humming or playing a song from their phone, it’s trap music. I don’t believe in following blindly in order to meet the status quo, because anybody who ever made history did the opposite.

#TurnUp will focus on the hip hop arm of Trap and also the EDM arm of Trap with dancehall remixes to tie it in. #TurnUp features the talents of Fatalic Sounds whose trap segments could lift an elephant (Soundcloud.com/fatalicsounds) , Acmatic whose EDM sets carry you on a trip to space (soundcloud.com/acmatic) and DJ Stamma (Soundcloud.com/djstamma) who has the element of surprise at hand. #TurnUp is an entertainment package for $2000 that includes drinks, goodies for the clients and will be at Club Eutopia (Upstairs New Kingston Burger King). I want it to remain a surprise, because it’s better that way! A mixtape will be available at innovoent.tumblr.com in the last week of May so our clients get a spot-on preview of what to expect at #TurnUp. We only want the best for the clients, namely the Innovo Club. We know they deserve it.

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Pics: Twin Studios Presents: Pix Of The Week


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Presenting the first in a series of photos is Twin Studios. Located in Ontario, Canada and Clarendon, Jamaica, Twin Studios provides all you need in Photography to Video Production services. Book them for your next event and tell them I sent you! Check out their photos below and share your thoughts in the comments section.

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NEW VIDEO: @PayAttentionJA x @HypeTVJamaica Promo: @Shotti48


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It’s time to PayAttention! On July 19, Club Indulge patrons will gather round and enjoy some great Jamaican Hip Hop. Located at 2 Brompton Road, Kingston and hosted by The Sickest Drama, you’ll be treated to performances by Massy The Creator, Wayne Hevy, Gamble G, and Kash Kapri. Check out the Hype TV promo by Imij by checking out the video below and share your thoughts in the comments section.

Pay Attention July 19 Back (Web)

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New Video: @PayAttentionJA x @HypeTVJamaica Promo: @TMO_Real


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It’s that time once again to PayAttention! On November 30, Club Indulge will come alive to the sound of Jamaican talent. Located at 2 Brompton Road, Kingston, you’ll be treated to performances by France Nooks, Miguel James, N.R.G. (Iyah Gift, Monopoly King, and Rseenal) and Illicit King. Check out rapper The Militant One a.k.a. T.M.O.’s promo on Hype TV by checking out the video below and share your thoughts in the comments section.

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Mixtape Movements: DJ Fusion (@Da_Fuse) – Rehab 2nd Edition Promo Mix


Hey party fans it’s time for another Rehab! DJ Fusion dropped a promo mix for the upcoming “Rehab: The 2nd Edition” party happening at Penthouse Paradise in Mandeville, Manchester on December 14, 2012. Good mix and should give an idea what to expect. Check it out below and share your thoughts in the comments section.

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PRESS RELEASE: @RehbulPromo (RehBul Promotionz)


Follow the RehBul Promotions Team @IAMCHANS @SassyKeita @Ladae_Pheonix @IAmRespected

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