If you’re a listener of Jamaican Hip Hop, you might be familiar with the Rapper/Producer and now Entrepreneur Julian Morrison a.k.a. “King Biggs“. Affiliated with the Sons of Liberty collective and Equiknoxx Music, Biggs has made room along with his song writing and production for Innovo Entertainment. I’ve had the chance to chat with him recently about this new venture, his aims for it and future endeavors.
13thStreet: King Biggs, you’re known in the Jamaican Hip Hop circles as a Rapper, Producer and a part of the Sons Of Liberty collective, now you’re dabbling in a new venture. What is Innovo Entertainment?
KB: Innovo Entertainment is a brand that produces interactive entertainment experiences for adventurous and tasteful young Jamaicans. It will produce parties but that won’t be the flagship. New entertainment options such as fitness challenges, entrepreneur expos and events celebrating international culture will give people something else to do other than party. The ethos of Innovo Entertainment is the celebration of the effects of Globalization on 80s and 90s babies in Jamaica. Most of the events involve activities so patrons don’t come and stand still, they’re a part of something unfolding before their eyes.
13thStreet: What made you decide to start this venture? When was the idea brought into existence?