Jamaican music has so much power, it’s unreal sometimes. Just when you think it can’t pop up in something major, it comes as a surprise. Recently, Sweden-founded Furniture Retail giant IKEA launched their latest campaign in time for the holiday shopping season. Under the phrase “It’s All In The Bag“, IKEA highlights all the goodies that you can get in their stores for the home, it’s like making that dream house possible with everything from there. Throughout one of their latest Commercials, a familiar sound from the 876 can be heard.
Featured in IKEA’s “It’s All In The Bag” campaign is Doreen & Jackie’s hit single, “Welcome You Back Home“. Produced by “Sir Coxsone” Dodd with Instrumentation by the legendary band The Skatalites and released through Studio One in 1964, “Welcome You Back Home” was a duet with Doreen Shaffer and the late Jackie Opel about a couple who had falling outs and realizing that they need each other more than ever. Shaffer is known as the Queen of Ska, is a founding member and last surviving member of The Skatalites. Jackie Opel was a Bajan Recording Artist who was discovered by the late Byron Lee, credited for inventing Spouge Music (a fusion of Ska, Calypso, and R&B), and was known as the “Jackie Wilson of Bajan culture“. The Instrumental for “Welcome You Back Home” was played throughout the new IKEA Commercial. Just like the Furniture giant, Jamaican music has it all in the bag.
Check out the commercial below, and share with a friend. Show us some love/follow us on Twitter, TikTok, Threads, and Instagram at @13thStreetPromo.
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