FRIENDS ONLY is an LA based creative company founded by Natalie Prospere, and is partners with Mass Appeal Records, the label behind releases from Run The Jewels, Dave East, and its co-founder, Nas. Recently, the company announced a new product called, “Friends Only, Jamaica“. “Friends Only, Jamaica” is on a mission to bridge the gap between local talent in Jamaica, and visiting artists and producers from the U.S. As a part of the mission, a “Friends Only, Jamaica” compilation has been made, with the first single, “Never Be The Same” featuring Kabaka Pyramid, Medisun, Hector “Roots” Lewis, Buddy, and EarthGang released a few days ago. Today, we get to see the official Music Video.
Directed by Nickii Kane and shot in Ocho Rios, we’re given a BTS look at how the track was put together. The video finds the Artists writing and recording their parts over the Dre Day production, and we see some unity and good vibes throughout. Producers Universvl ZincFence and J.L.L., Recording Artist Lucky Daye, and Reggae Artist Chronixx make appearances in the visual, and just by watching we know the recording sessions were a lot of fun. We look forward to the full “Friends Only, Jamaica” compilation when it hits the streets and streams in 2022.