It’s that time of day where you kick away all the stress, and turn on a great mixtape for your listening pleasure. Today I present to you “Neeko’s Roots Reggae Mix“, which is over an hour’s worth of some of the best conscious music with deep and lyrics. Listen to hits from Chronixx, Jah 9, Jahdan Blakkamoore, Iba Mahr, and more! This mix has something for everyone and is sure to be a part of your most played mixtapes for this year. Big up the homie Neeko for this one. Check out the mix below and share your thoughts in the comments section.
#TurnUp was inspired by the genuine admiration of Trap music by my peers and generation at large. Innovo is focused on celebrating the evolution of Jamaican culture, which is heavily driven by globalization. My generation grew up on MTV and BET so it’s no mystery why our tastes are similar to those in the United States, especially those in the middle to upper class socioeconomic category. I was at an event last December and it had about 90% patronage between the ages of 20 – 40. When the DJ started to play trap music, the entire venue erupted into a choir. I asked one of the young ladies singing the songs word for word if she would go to a trap music event. She sharply said while shaking her head, “That can’t happen! The only genre niches in Jamaica are soca, dancehall and reggae! “That will NOT work.”
That motivated me to create a new environment and to be the leader of that community. It’s evident that the organic market demand is there, but the vision to meet that demand in a spectacular way isn’t present. Innovo means “Innovate” in latin so instead of being dismayed I knew this response meant it was time to strike. I have seen this happen a few more times at Ribbiz during Kamal Bankay sets. Just look around, almost every time you hear someone under 25 singing, humming or playing a song from their phone, it’s trap music. I don’t believe in following blindly in order to meet the status quo, because anybody who ever made history did the opposite.
#TurnUp will focus on the hip hop arm of Trap and also the EDM arm of Trap with dancehall remixes to tie it in. #TurnUp features the talents of Fatalic Sounds whose trap segments could lift an elephant (Soundcloud.com/fatalicsounds) , Acmatic whose EDM sets carry you on a trip to space (soundcloud.com/acmatic) and DJ Stamma (Soundcloud.com/djstamma) who has the element of surprise at hand. #TurnUp is an entertainment package for $2000 that includes drinks, goodies for the clients and will be at Club Eutopia (Upstairs New Kingston Burger King). I want it to remain a surprise, because it’s better that way! A mixtape will be available at innovoent.tumblr.com in the last week of May so our clients get a spot-on preview of what to expect at #TurnUp. We only want the best for the clients, namely the Innovo Club. We know they deserve it.
Although things went a little left recently, Recording artist A-Game promises to make great music and proves that with his latest effort. Titled “No Time Fi Badmind” and produced by Vern and Elly B, A-Game first asks God to guide him on his journey to be great and never focus on the negatives that try to stop him over a production that uplifts you. A-Game has no time to hate on another, as you should. Watch out for more new music from him and his “Road Life” band this year. Check out the track below and share your thoughts in the comments section.
Prepare for a lot of pole dancing and raining dollars thanks to Tifa’s latest music video. Titled “Tip Fi Di Strip” and directed by RD Studios, Tifa gets into dancing mode with her crew in a very flashy visual and aims to have you digging in your pockets and making the cash rain. Maybe the ladies watching can learn a thing or two from this, and the fellas can start stacking up the money and install a stripper hole in the house. A very fun effort from T-I-F-A! If you’ve entered her Instagram contest, be sure to check it now to see if you’re a winner. Check out the video below and share your thoughts in the comments section.
It’s all about the trophies today with Trinidad’s Jimmy October dropped his latest single. Titled “Winning” and produced by Anson Soverall, Jimmy celebrates all his success, thanks the supporting cast, and ensures he’s here to continue winning. With a catchy hook and banging production, Jimmy may just have another hit here. What do you think of the track? Play this at a high volume. Check out the track below and share your thoughts in the comments section.
The single that prepped many for the release of “Ancient Future” finally got the visual treatment. “Answer To Your Name“, which was directed by Charlie Sarsfield and Jordan Bond, shows “Diggy” in the UK pursuing a young lady whom he met previously but has constantly ignored him since his arrival in Brixton. Lots of fashion picks in this video along with the infectious Ska influenced single. Girl, why won’t you answer to your name? “Ancient Future” is now available on iTunes and all major online music retailers. Check out the video below and share your thoughts in the comments section.
