The fast-rising digital media content start-up, Listen Mi Caribbean has officially signed on for Season two of ‘Listen Mi News’ on CVM Television. The programme was first aired online in 2013 to rave reviews and found itself by the summer of 2014 as a part of the World Cup Championship coverage on CVM TV. Its high ratings resulted in the network creating a permanent slot for the show on the station. Listen Mi News, in essence is a summary of current affairs or specific news topics delivered in the form of music and visuals. This concept made what many people found to be a mundane way of broadcasting the news, much more interesting and entertaining.
Recording artiste Bay C known for being a member of platinum selling quartet T.O.K. works alongside fellow Listen Mi Caribbean Co-founder and music producer Icon, Reggae singer Chase and Deejay Hodari each week to deliver Listen Mi News. The company has since secured their place in history by producing the first programme of its kind in the Caribbean. Bay C said, “It was a concept that came out of a conversation with a friend on tour in Europe. I loved the challenge of it, the fact that it was never done before in this side of the world and also it allowed me to showcase my skills of making music around any topic. Once I returned to Jamaica I shared the idea with the directors at Listen Mi Caribbean, and the four of us as founding partners fleshed it out”.
As they prepare for Season two on October 16th, 2015, Icon promises to deliver more creative content. He shared, “I want Listen Mi News to be the Voice of the People so we will be visiting several communities and schools to give persons the chance for their voice to be heard”. Bay C added that the reason behind this interactive move is based on the feedback received from children and teenagers alike, sharing that ‘Listen Mi News’ makes the news more “appealing to the younger generation”.
‘Listen Mi News’ premieres on CVM Television on Fridays at 8:55 pm (immediately after News Watch) with repeats on Saturday at 7:00pm, Monday at 10:00pm, Tuesday and Thursday at 1:55pm and Wednesday at 6:55 pm.
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